From Brazil new recognition for Pirelli. The ninth Os Eleitos survey, the annual research project conducted in collaboration with the consultancy company Gfk Indicator, which asks the owners of the 40 best-selling cars in the country for their preferred brands, has just been published in Quatro Rodas magazine. The result is an index of satisfaction that classifies brands and models on the basis of their ability to meet motorists’ expectations.
Pirelli came top in the tyre category this year with a five percentage point lead over its nearest rival and is confirmed as the country’s preferred brand.
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