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Pirelli with InterCampus in Mexico

The new activity will involve children to help them grow towards the values of the sport

Social integration against youthful hardships, in areas at risk, support for the educational system, educational training by the instructors: all of this is Inter Campus and now it is also in Mexico. Pirelli supports the Inter Campus projects in various parts of the world by the process of growth and integration of the young generation through sport, creating a link with the social fabric in which the society is present.

The Inter Campus programme has been active since 2004 at Queretaro, a colonial town 200 kilometres north of Mexico City, where the Marcelline sisters continues to offer underprivileged children from the peripheral quarter of Bolanos and the Girasol school the chance to take part in sports activities on the attractive seven pitch of synthetic grass inside their college grounds. The activity is run by coordinator Ernesto Ortega, professor of physical education at the institute, who has organised a theoretical course with eight trainers and a group of about 15 students from the Autonoma University of Sports at Queretaro. The theoretical courses, held every morning, are followed by practical ones in the afternoons on the pitch in which over 100 children participate.

As further development of the activities that have been in operation for years, the visit of an Inter Campus delegation was an opportunity of activating two new centres. Starting from 17 March, the Mexican project was expanded to include new activities that will involve the children. Christian Valeiro of Inter Campus will work directly with the project as he already had experience with other groups in Mexico: after a carefully inspection in Mexico City, he has given his OK to begin.

Another centre has been activated on a small cement pitch within the structure near the Fundaciòn Renacimiento located at Tepito, one of the most underprivileged and dangerous quarters in the Federal District. In line with tradition, the distribution of shirts to 25 children participating in the first training session was carried out and the event was run successfully by Ricardo and Omar, social workers with the same past as the children hosted by the institute, who manage the activity during the course of the year.

Boys and girls from 6 to 14 years-old, who share a difficult existence, come together with football in a cheerful and surprisingly equal game for all the children throughout the world. The ‘callejeros’, children of the street, learn respect for the others by playing and are taught tolerance through the sport.


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Pirelli lands in Mexico

It will be the 20th Pirelli tyre factory in the world. Pirelli announced the construction of its new Mexican factory at Guanajuato on Friday 5 November. The plant, which will be built in the town of Silao about 400 kilometres from Mexico City, will produce high and ultra-high performance tyres for cars and light trucks.

Pirelli will invest about $210 million in Mexico and generate 700 direct jobs. The new installation will cover an area of 120,000 square metres and will be operational from 2012 with a daily production of 10,500 tyres and an annual volume of 3.5 million units by 2014, which will climb to 5 million in 2015.

Among those attending the presentation event were the governor of the state of Guanajuato, Juan Manuel Oliva Ramírez, the Italian ambassador to Mexico Roberto Spinelli and the mayor of Silao Roberto Tovar Torres; from Pirelli there were Guillermo Kelly, CEO Pirelli Latin America, Giovanni Pomati Pirelli Tyre senior vice-president, operations, Mauricio Canineo general manager of Pirelli Mexico and Giuliano Menassi head of the industrial project in Mexico.

 “We are proud to become members of the Silao community, in Guanajuato”, said Guillermo Kelly. “This new facility is important because it complements our production capability in the Latin America area. The new factory location is also crucial as it will allow us to better serve both our Mexican customers as well as Nafta markets such us the U.S. and Canada. Additionally, the plant will feature the latest technology developed by Pirelli, including Runflats”

“With great pride we give a warm welcome to our state to the Italian company Pirelli, a world leader in High Performance tyre manufacturing”, declared Juan Manuel Oliva Ramírez, the governor of the state of Guanajuato. “Because of its high technology and high profile of the jobs created, this new plant in Silao is an example of the type of projects we are actively seeking and will continue to attract in the future given the significant advantages offered by the State of Guanajuato as an foreign investment destination”.

Categories: Sustainability