Sustainability Channel

Pirelli top brand in Brazil

Pirelli was elected for the ninth consecutive year the most remembered tyre brand in the annual Top of Mind award, prepared by the Folha de S. Paulo newspaper. The company was also the most remembered among men, leading once again the category Top Male.

The survey, conducted by the Datafolha Institute, asks one of the following questions: “What is the first brand that comes to mind when talking about (tyre)?” and” What is the first brand that comes to your mind? “.

The awards ceremony took place on the evening of October 25th in São Paulo and and once again reinforces Pirelli tyres as a Brazilian preference.

Pirelli in Mexico on the “Ruta de la Amistad”

As part of the celebration to mark 150 years of Italian unity, Pirelli has decided to support the restoration of a statue donated by Italy in 1968 to Mexico City. In the year in which the Olympic Games took place in the Mexico, Italy presented the country a work by Costantino Nivola called “Hombre de Paz” as part of La Ruta de la Amistad or The Road to Friendship. The statue is a complex artistic and cultural project that acts as a constant reminder of the links between the two countries, destined to continue and expand in part due to the contribution of the many Italian companies that operate in Mexico.

The initiative, which is part of a wider urban upgrading programme in the city being sustained by Italy and, helped by Pirelli, envisages the location of the statue in a large garden, crossed by a 25-metre metal public walkway, which will enable people to see the Costantino Nivola work and, at the same time, enjoy the protected species that bloom there in the spring, as well as a volcanic rock formations dating back 2,000 years, without harming the environment.

The opening of the walkway took place in the presence of Mauricio Canineo, director general of Pirelli Mexico, Roberto Spinelli, the Italian ambassador to the country, and Adalberto Cortesi, ex-director general of Techint S.A. During the ceremony, Mr. Canineo underlined how it is of fundamental importance that Pirelli institutes good relations with the local community, in particular through urban ecology projects such as this, as a result of which it has been possible to restore a work that features in the “Precious Monuments in the World” list, compiled by the World Monument Fund (WMF).

Pirelli signs “The 2°C Challenge Communiqué” declaration

Together with other business leaders, Pirelli has signed the Corporate Leaders’ Group on Climate Change document, a pragmatic instrument created by the University of Cambridge on the initiative of by the Prince of Wales. Since its origination, the document has aimed at grouping together the largest British, European and international businesses, united in their conviction that a new long-term policy is indispensible in affronting climate change.

The 2°C Challenge Communiqué invites governments to halt the stall in international negotiations and take the necessary steps at a national level to ensure sustainable growth and a climate-friendly economy.

Pirelli has already adhered to the Cancun Communiqué, as it has to the Communiqué of Copenhagen in 2009 and that of Bali in 2007, the first document for the development of concrete strategies through the joint intervention of governments for a comprehensive world agreement on climate.

To read the complete document, download the pdf.

The commitments made in this manner by Pirelli translate into objectives, which are: the reduction of its own greenhouse effect gas emissions by 15% by the end of 2015 compared to 2009 values.