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Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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A COMMITMENT TO QUALITY: THE NEW PIRELLI TYRE POLICY

det_CinturatoP7Quality is at the centre of the activity of Pirelli Tyre affecting functions and processes in all the divisions in a coordinated and synergistic manner, from the continuous innovation of products, services, processes and systems to the protection of the integrity, health and well-being of its employees, to safeguarding the environment along the whole cycle of a product’s life and strategic collaboration between suppliers.

This is a commitment that necessitates continuous attention, verification and updating due to the complexity of constant changes of the economy, society and the environment.

In step with the evolution of the market, Pirelli Tyre renews its programmatic commitment with the guidelines of the new 2009 Quality policy. Principles, but also instrumental indications for its implementation, due to the involvement of the people and their fundamental role in the promotion of the culture of quality.icon_pdf

Quality Policy 2009 Tyre


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EIGHTY YEARS IN BRAZIL: THE STORY IS ON THE WEB

The celebrations to mark Pirelli’s 80 years in Brazil continue. The story of the PLunga in Brazil, from the 30s until today, is online at the address www.pirelli.com.br/80anos and is told through its factories, products, plantations, market successes and commitments in the country’s culture, sport and society.

The ship that begins this journey on the web flies the Italian flag. A tyre-narrator welcomes visitors and accompanies them through the years and in the areas built up by Pirelli, while sound effects and music recall the most significant stages, together with a video and multi-media material that mark the road, going deeper into the principal stages. In short, a young and entertaining account of a story that has become 80 years old, but which conserves the flavour and freshness of “being Brazilian in Brazil”.


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PIRELLI CONFIRMED AS GLOBAL SUSTAINABILITY LEADER IN DOW JONES INDEXES

DJSI

This is the outcome of the 2009 review by the SAM Group of the Dow Jones sustainability indices, in which Pirelli continues to be included both in the DJSI WORLD index and in the European DJSI STOXX index.

Within its segment, the Bicocca Group – the only Italian group that has achieved worldwide leadership – obtained a global rating of 88% (+ 11% with respect to 2008) compared with a segment average of 48%.

Exactly as in previous years, for the Autoparts & Tyres segment, only 4 companies were featured in the DJSI World index: Pirelli & C, Denso Corp, Michelin, and Johnson Control Inc., while only two are included in the DJSI STOXX: Pirelli and Michelin.

SAM (Sustainable Asset Management) is the Swiss ethical rating agency that carries out the process of selection of companies for admission to the Dow Jones Sustainability Index, a global index that brings together the best companies in the field of economic, financial, environmental and social sustainability, the result of collaboration between the Dow Jones New York stock exchange index, STOXX Ltd. and the SAM Group. Pirelli was selected and added to the Dow Jones Sustainability STOXX (DJSI STOXX) index for the first time in 2002 and has been included for years now also in the global Dow Jones Sustainability World Index



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