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Pirelli Tyre receives the Innovation Award in the "Day of Research"

Imprese per Innovazione_logoRome, 6 November – On the occasion of the VII Giornata della Ricerca (VII Day of Research), an awards ceremony took place for the 2009 Premio Imprese x Innovazione  (2009 Award for Business Innovations) won last June by Pirelli Tyre, together with Datalogic and Whirlpool Europe, in the ‘large corporations’ category “for the major contribution of innovation to business results, achieved through the integration of concepts and instruments of innovation into the daily activities of personnel at all levels of the organisation”.

The awards scheme, launched by Confindustria (the Confederation of Italian Industry) in collaboration with APQI – Associazione Premio Qualità Italia (the Quality Award Association of Italy) and a number of experts of the sector, has as its objective to make known and diffuse organisational and strategic models oriented toward growth through innovation.

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The Premio was received on behalf of Pirelli Tyre by Maurizio Boiocchi, head of the company’s Product Development. The ceremony was attended by the President of the Italian Republic Giorgio Napolitano, the president of Confindustria Emma Marcegaglia, the vice-president for Research&Innovation Diana Bracco and Mariastella Gelmini, Minister of Education, as a testimony to the authorititativeness of this initiative, now in its third year.

To know more and to listen to the interview to M. Boiocchi (available in Italian only):

http://www.confindustriaixi.it


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PIRELLI LATIN AMERICA STARTS THE WEEK OF QUALITY

Pirelli Latin America_Quality Campaign

Pirelli Latin America has launched a quality week. A packed programme of activities concentrated on the subject of quality with a 360° approach is taking place from 9-13 November in the factories of Brazil, Argentina and Venezuela.

Guided visits of production, to the test facility at Sumaré, to Pirelli dealers and suppliers; the five days will also include special lessons devoted to ‘effective actions’ for quality and how to motivate a people toward their realisation.

An innovative way to manage the subject of quality. The main objective of this week is to increase the attention and knowledge of everyone concerning quality, which is an integral part of the companies’ daily lives. 


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PIRELLI SUPPORTS THE VALUES OF THE CAR

Pirelli at ‘Viva l’Auto’, the event with the car as its protagonist as the friend of the environment, safe and that makes savings. Under the banner of sustainable mobility, three days were devoted to the car of the future and took place in Florence from 16-18 October, among technological innovations, road safety and the evolution of the market. An event animated by display areas, safe driving tests and a programme of conventions that saw the leaders of the sector involved alongside its institutions and the media.

Pirelli, official co-sponsor of the event, participated with a stand that showed the company’s entire Cinturato ecological range and that of the newborn Winter Snowcontrol Series II. In addition, Pirelli launched an initiative for the general public called ‘A Record Change’, a fastest tyre change challenge to make training interactive and fun.

On Saturday 17 October, Francesco Gori, managing director of Pirelli Tyre, also took part in the convention on new development scenarios of the car market and its contribution to the recovery from the crisis, together with other experts of the sector.

The event concluded with the announcement of the new Peugeot Crossover as the Auto Europa 2010 (2010 European Car of the Year), recognition that the UIGA (Union of Italian Motoring Journalists) assigned to the vehicle based on the parameters of originality, performance, safety and eco-compatibility.

To learn more: www.vivalauto.it



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