ARCHIVE

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


Share to Facebook Share to Linkedin Share to Twitter More...

INTER CAMPUS ROMANIA: THE SEASON BEGINS!

slatinaintercampus_detail

Yesterday (10 November) at Slatina the Sports Lyceum of Inter Campus Romania was inaugurated, the programme that uses the game of football as an instrument of social integration, developed by FC Internazionale in collaboration with Pirelli and the New Community Association. 

Those attending the ceremony included Enrico Malerba, CEO of Pirelli Tyre Romania, Darius Diaclov, Mayor of Slatina, Aldo Montinaro, technical director of Inter Campus and Don Gino Rigoldi, president of the New Community.

“For Pirelli, after substantial investments in the Slatina production centre, to participate in the improvement of the local community’s social situation is a moral duty. The people who work for Pirelli live in Slatina, so it is right that we contribute to the development of their city. Through this project, we wanted to help all the children, both those who are well-off and those less so”, declared Enrico Malerba, CEO of Pirelli Tyres Romania.

“Pirelli is an example of commitment in the social and sporting life of Slatina”, said Darius Dialcov, Mayor of the city. “They train and educate the young generation, help them to develop themselves. I am pleased to see that 50 children from Slatina have been rewarded in this way”.

It was Christian Chivu who opened the 2009-2010 season of Inter Campus Romania, the Inter champion and Rumanian national player who is the star testimonial of this initiative, which aims at the social integration of boys from eight to 14 years-old through the activity and values of the sport.


Share to Facebook Share to Linkedin Share to Twitter More...

IN THE FRONT LINE FOR EQUAL OPPORTUNITY

Yesterday, institutions and companies met at the headquarters of Assolombarda, Milan, in support of equal opportunity. Diana Bracco, President of the Sodalitas Foundation, presented the ‘Document for equal opportunity and equality at work’, a declaration of intent for the diffusion of a business and political culture of human resources free of discrimination and prejudice and capable of enhancing talent in all its diversity. pariopp09_detail

Promoted by the Sodalitas Foundation, AIAF (Associazione Italiana Imprese Familiari), AIDDA (Associazione Imprenditrici Donne Dirigenti d’Azienda), Impronta Etica, UCID (Unione Cristiana Imprenditori Dirigenti), the Ufficio Nazionale Consigliera di Parità with the support of the Ministry of Work, Health and Social Policies and the Ministry for Equal Opportunity, the Document provides a picture of reference evaluation to guide companies adherent to its application, containing non-detailed regulations but few programmatic commitments based on the principals and key elements of effective programmes of change, tested with success by committed companies that have been associated with the subject for some time.

Sixteen Italian companies voluntarily signed the document on the conclusion of a convention that took place, among the speakers at which were Maurizio Sacconi, Minister of Work, Health and Social Policies and Simonetta Matone, Head of the Cabinet at the Ministry for Equal Opportunity. Among the companies were Abb, Bpm, Bracco, IBM, Nestlé, l’Oréal Italia and Unipol. After having illustrated the commitment of the Group in drafting the Document and the diffusion of a culture of equal opportunity, Antonio Calabrò, director of Institutional and Cultural Affairs and a member of the Presidential Committee of Assolombarda for culture and social responsibility in business, signed the Document for Pirelli, a commitment for the diffusion of policies and resources free of discrimination and prejudice, also contributing in that way to the competitiveness and success of  the company.

To learn more go to pirelli.com


Share to Facebook Share to Linkedin Share to Twitter More...

EIGHTY YEARS IN BRAZIL: THE STORY IS ON THE WEB

The celebrations to mark Pirelli’s 80 years in Brazil continue. The story of the PLunga in Brazil, from the 30s until today, is online at the address www.pirelli.com.br/80anos and is told through its factories, products, plantations, market successes and commitments in the country’s culture, sport and society.

The ship that begins this journey on the web flies the Italian flag. A tyre-narrator welcomes visitors and accompanies them through the years and in the areas built up by Pirelli, while sound effects and music recall the most significant stages, together with a video and multi-media material that mark the road, going deeper into the principal stages. In short, a young and entertaining account of a story that has become 80 years old, but which conserves the flavour and freshness of “being Brazilian in Brazil”.