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Sustainability Channel is the communication channel between Pirelli and the web community interested in Sustainable approach to the business. The blog is moderated by Pirelli Corporate Sustainability.

Pirelli with InterCampus in Mexico

The new activity will involve children to help them grow towards the values of the sport

Social integration against youthful hardships, in areas at risk, support for the educational system, educational training by the instructors: all of this is Inter Campus and now it is also in Mexico. Pirelli supports the Inter Campus projects in various parts of the world by the process of growth and integration of the young generation through sport, creating a link with the social fabric in which the society is present.

The Inter Campus programme has been active since 2004 at Queretaro, a colonial town 200 kilometres north of Mexico City, where the Marcelline sisters continues to offer underprivileged children from the peripheral quarter of Bolanos and the Girasol school the chance to take part in sports activities on the attractive seven pitch of synthetic grass inside their college grounds. The activity is run by coordinator Ernesto Ortega, professor of physical education at the institute, who has organised a theoretical course with eight trainers and a group of about 15 students from the Autonoma University of Sports at Queretaro. The theoretical courses, held every morning, are followed by practical ones in the afternoons on the pitch in which over 100 children participate.

As further development of the activities that have been in operation for years, the visit of an Inter Campus delegation was an opportunity of activating two new centres. Starting from 17 March, the Mexican project was expanded to include new activities that will involve the children. Christian Valeiro of Inter Campus will work directly with the project as he already had experience with other groups in Mexico: after a carefully inspection in Mexico City, he has given his OK to begin.

Another centre has been activated on a small cement pitch within the structure near the Fundaciòn Renacimiento located at Tepito, one of the most underprivileged and dangerous quarters in the Federal District. In line with tradition, the distribution of shirts to 25 children participating in the first training session was carried out and the event was run successfully by Ricardo and Omar, social workers with the same past as the children hosted by the institute, who manage the activity during the course of the year.

Boys and girls from 6 to 14 years-old, who share a difficult existence, come together with football in a cheerful and surprisingly equal game for all the children throughout the world. The ‘callejeros’, children of the street, learn respect for the others by playing and are taught tolerance through the sport.


Metzeler Roadtec Z8™: synonymous with safety

Metzeler Roadtec Z8 Interact™ is the safest sport touring tyre on wet roads.

As certified by the German Motorrad TestCenter, which carried out a test for which it bought the Metzeler products and those of its direct competitors.

To guarantee a high level of safety to motorcyclists, Metzeler decided to develop new tread compounds for its Roadtec Z8 Interact tyres with the clear objective of offering them not only the latest technological solutions in the area of wet handling, but also the chance of having a tyre that represents the new point of reference in all weather conditions, from wet and cold to dry.

The values taken into consideration by the Motorrad TestCenter test in the wet were: riding precision and characteristics, maintenance of trajectory under acceleration, ease of riding, grip when cornering, grip of the front and rear tyres in lean angle, grip in acceleration, handling on the limit, response when leaning and braking stability in the complete braking phase with ABS.

The motorcycles selected for the test were a Honda CBR600F ABS and a Suzuki Bandit 1250 ABS. The test took place at the Vizzola Ticino track network last January and February in the dry in slightly cloudy weather.

The Metzeler Roadtec Z8 Interact™ was not only the safest tyre in the wet, but also the fastest over the timed lap. Considering all the values taken into account, the Motorrad TestCenter crowned the Metzeler Roadtec Z8 Interact™ superior to its competitors in its segment.


Hangar Bicocca: contemporary art for all

This is a gift, a great gift being made to Milan and has the characteristics of the cultural re-launch of the city”. So said the Mayor of Milan, Giuliano Pisapia, when he spoke yesterday at the press conference presenting Hangar Bicocca in Milan, recalling the major impulse Pirelli gives to the promotion of culture and contemporary art. So Hangar Bicocca re-opens this evening with renewed areas, an international programme, interactive events, new services for the public and totally free exhibitions.

A new model of institutional culture in which major contemporary art projects dialogue with people who wish to come closer to the language of today’s artists. Among the new and more relevant developments are 12 hours of opening daily from 11 am until 11 pm four days a week; an area for children with games, books and an art tutor; a great digital info wall with informative content and the opportunity of connecting to the international system of art; and a restaurant entrusted to a young and dynamic team, Dopolavoro Bicocca.

A significant international artistic programme will be guaranteed by a prominent name in the field of contemporary art Vincente Todolì, already director of the Tate Modern in London, who has been nominated artistic advisor to the Hangar as of 2013.

The opening of Hangar Bicocca coincides with the inauguration of two exhibitions: one is NON NON NON, the retrospective devoted to visual artists Yervant Gianikian and Angela Ricci Lucchi, unquestioned interpreters of 20th and 21st century artistic culture; the other is a new version of the celebrated installation Shadow Play by Hans-Peter Feldman, a German artist and among the most accredited in the world, who will continue to dialogue with permanent installations.



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