Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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Pirelli Egypt: Image Competition Project at its third edition

During March and April the third edition of the Image Competition Project took place in Pirelli’s Egyptian plant; teams were challenged to submit creations made using recycled materials.

The third edition of the Project saw the participation of twenty-nine teams –  the number has doubled in respect to 2015 – which presented innovative projects using recycled materials and a limited budget.

The projects realized by the teams had among their main objectives the Egyptian employees’ safety and well-being.

The scoring process took into consideration various criteria, including team work, quality, innovation and sustainability.

The three winning projects saw the realization and the decoration of the relax area, as well as the creation of an automatic security system for the area in front of Pirelli’s warehouse.

Thanks to these projects, Pirelli’s employees could appreciate how it is possible to give a new life to materials which are usually thrown away as waste.

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On May 29th Moscow hosted 10,000 charity runners supporting Natalia Vodianova’s Fund. Pirelli employees also took part in the initiative.

In spite of scalding sun the charity race gathered lots of runners accompanied by Olympic and Paralympic Champions, by cinema and show-business stars and by Chief Editors of the leading media.

Pirelli supported the charity money collection having paid for 2 corporate teams (5 participants in each) running 3 and 10 km. Also the Company provided one copy of Pirelli Calendar 2016, which was signed by Natalia Vodianova and presented to the fastest corporate team. It’s the second year in a row when Pirelli takes part in this race. Last year, at the first Moscow race of Natalia Vodianova, total number of participants were 1,500, so just in one year it’s almost 10 times more people participating!

As a result more than 37 million rubles (more than 500 k euro) have been collected thanks to all the participants of the race. Thanks to this money hundreds of the families raising the children with autism, ICP and Down syndrome will get additional help.

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Education is the way to stop inequality.

That is the vision of Puentes, a non-profit organization, whose scholarship programme is supported by Pirelli.

The programme helps the youngest to get to schools and universities, providing laboratories, tutors and financial support needed to support the cost of those studies.

An activity for the Argentinian people, and a way of approaching the socio-economic groups in difficulty.

Through culture, we can help young people to improve their lives and to take the good opportunities life presents them.