Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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Pirelli ‘2009 top investor in China’

For “knowing best how to gather opportunities in the Chinese market”, Pirelli was presented with the 2009China-Awards-2009 Top Investor in China award in Milan on Wednesday 25 November as part of the 2009 China Awards organised by the Italy-China Foundation. A special evening which took place under the patronage of Italy’s Ministry for Economic Development and its Foreign Ministry in partnership with Italian Chamber of Commerce in China with a contribution of the Intesa San Paolo Bank, which saw Pirelli, together with other companies including Brembo, Italcementi and Iveco, as protagonists of Italian entrepreneurial activity, which had distinguished itself for the importance of its investments in China. The presentation of 2009 China Awards took place during a charity dinner, the proceeds from which will be donated to the Lifeline Express project, a hospital train that travels the most remote regions of China to cure cataracts.


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Swiss motorists prefer Pirelli – P lunga is the year’s best tyre brand for the fourth consecutive year according to ‘Auto Illustrierte’ readers

For the fourth consecutive year, Pirelli has won the ‘Best Tuning Cars & Best Brands 2009’,  the contest most liked by the readers of ‘Auto Illustrierte’ (AI), the prestigious independent Swiss motoring magazine. In a survey involving over 2,000 readers, Pirelli was declared the best tyre brand of 2009.Press_Automobilisti-svizzeri

The ‘Best Brand’ contest has by now become an important institution of AI magazine, especially for tuning enthusiasts. Dieter Jermann, Director Swiss Market, Pirelli Tyre (Europe) SA, personally received the ‘Best Brand Award 2009’ during the l’Auto Zürich Car Show, the most important and most visited car fair in German Switzerland, which took place in the city from 5-8 November.


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Pirelli Tyre receives the Innovation Award in the "Day of Research"

Imprese per Innovazione_logoRome, 6 November – On the occasion of the VII Giornata della Ricerca (VII Day of Research), an awards ceremony took place for the 2009 Premio Imprese x Innovazione  (2009 Award for Business Innovations) won last June by Pirelli Tyre, together with Datalogic and Whirlpool Europe, in the ‘large corporations’ category “for the major contribution of innovation to business results, achieved through the integration of concepts and instruments of innovation into the daily activities of personnel at all levels of the organisation”.

The awards scheme, launched by Confindustria (the Confederation of Italian Industry) in collaboration with APQI – Associazione Premio Qualità Italia (the Quality Award Association of Italy) and a number of experts of the sector, has as its objective to make known and diffuse organisational and strategic models oriented toward growth through innovation.

The Premio was received on behalf of Pirelli Tyre by Maurizio Boiocchi, head of the company’s Product Development. The ceremony was attended by the President of the Italian Republic Giorgio Napolitano, the president of Confindustria Emma Marcegaglia, the vice-president for Research&Innovation Diana Bracco and Mariastella Gelmini, Minister of Education, as a testimony to the authorititativeness of this initiative, now in its third year.

To know more and to listen to the interview to M. Boiocchi (available in Italian only):

http://www.confindustriaixi.it