PIRELLI RUNS WITH MEANING
On May 29th Moscow hosted 10,000 charity runners supporting Natalia Vodianova’s Fund. Pirelli employees also took part in the initiative.
In spite of scalding sun the charity race gathered lots of runners accompanied by Olympic and Paralympic Champions, by cinema and show-business stars and by Chief Editors of the leading media.
Pirelli supported the charity money collection having paid for 2 corporate teams (5 participants in each) running 3 and 10 km. Also the Company provided one copy of Pirelli Calendar 2016, which was signed by Natalia Vodianova and presented to the fastest corporate team. It’s the second year in a row when Pirelli takes part in this race. Last year, at the first Moscow race of Natalia Vodianova, total number of participants were 1,500, so just in one year it’s almost 10 times more people participating!
As a result more than 37 million rubles (more than 500 k euro) have been collected thanks to all the participants of the race. Thanks to this money hundreds of the families raising the children with autism, ICP and Down syndrome will get additional help.
Categories: External Community Pirelli Pirelli & Sustainable Development Socially Responsible Investing Stakeholders Sustainability