Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

  • Share to Facebook
  • Share to Twitter

Pirelli P Zero on new Alfa Romeo 4C

New Alfa Romeo 4C original equipment at 360° on P Zero. It will also be the safety car for the Superbike World Championship

It made its first appearance on Sunday 21 July at the Circuit of Moscow in a new tricolor livery to announce that it would become the safety car of the Superbike World Championship.

It is the new Alfa Romeo 4C, which will go on sale next October and is the latest car from the marque that has always been closely associated with Pirelli for their affinity of origin, character and aspirations. Today, that story has been re-launched under the banner of avant-garde technology and design. The car’s chassis in carbon fibre and it has ultra-high performance P Zero tyres; the duo is off again with pluck and elegance towards the roads of speed and safety.

A fascinating example of original equipment for our P Zero, always racing towards the conquest of new horizons.