PIRELLI AMONG THE TOP 100 BRANDS FOT THE REPUTATION INSTITUTE – NY
Reputation. That is the parameter on which they base the 2009 world classification styled by the Reputation Institute of New York, which places Pirelli among the top six most reliable Italian multinationals in the world.
Present in 29 countries, the Reputation Institute monitors over 600 companies of which they evaluate the quality of their products and services, financial performance, innovative character, leadership, work environment, social and ethical responsibility on the basis of the level of trust, admiration, esteem and respect accorded to them by public opinion.
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