Pirelli's concrete help for the people of Queensland
From 1-28 February, Pirelli Tyres Australia will donate one dollar to the state of Queensland for every tyre it sells. The money raised by this initiative will be the company’s concrete contribution to the victims of the flooding that hit north east Australia in January, especially the city of Brisbane in the state of Queensland.
“The natural catastrophe that hit the state of Queensland is extremely serious”, said Alessandro Marchi, managing director of Pirelli Tyres Australia. “We want to stand with all those people who have lost their homes and especially those who have lost members of their family and friends. The sporting community must face the effects of this event with great courage”.
The collected amount will be donated to the Queensland State, throgh deposit on a dedicated Governamental account.
New independent research by Encircle Marketing, a company which delivers insights to the automotive aftermarket industry, has revealed that Pirelli was the most recommended brand in 2010.
A hundred young people from the black community in Cape Town will develop their talent for the sport of sailing, thanks to a contribution from Pirelli South Africa.
In the meantime, 17 sailing boats are crossing the Atlantic Ocean from Cape Town to Rio de Janeiro for the famous Cape-to-Rio Yacht Race. On board is a group of the Pirelli project’s sailors, who with this initiative confirm the traditional association with sailing for its values of sporting competition, team spirit and pressure heading for the destination, as well as the usual commitment to supporting the local community to which they belong.