WHY PIRELLI

Pioneering innovation to stay ahead of the game.
This is the philosophy that has taken Pirelli to the forefront of the industry on a global scale.

PIRELLI
TODAY

We constantly challenge the boundaries of technology, style and sustainability, setting trends across the world

founded in
1872
Pirelli represents a key industry reference for innovation
present in
160
countries on all five continents
36,000
employees worldwide
over
2,300
tyre marked as original equipment

FAST FORWARD
INNOVATION

40 years of experience in the Premium segment for a global leadership in product technology

  • partnership with major car manufacturers for original equipment supply
  • leadership in innovative and green materials
  • state-of-the-art modelling
  • development of flexible and efficient manufacturing processes
  • considerable investments in Research & Development

1
global research centre
10
applied research centres around the world
1,400
engineers
14
agreements with Universities
Over
100
partnerships with ORIGINAL EQUIPMENT car manufacturers
4,500
patents
150
Projects under way

THE VALUE OF
THE BRAND

Pirelli: more than a century of brand history
In 1908, Pirelli adopted the elongated P logo which came to identify the company worldwide, from then on consolidating the brand's identity

HERITAGE

Pirelli is synonymous with innovative communication.
For Pirelli, communication is all about seeking new ways and new platforms to transmit a philosophy.
Without ever forgetting its history and tradition.

ADVERTISING,
CREATIVITY AND
VISUAL CULTURE

The allies of our corporate culture and our industrial success story

VISIT FONDAZIONE PIRELLI
SPORTING
VICTORIES

Sporting victories have confirmed the enduring success of the Pirelli brand: the 1907 Peking-Paris was a key opportunity for reputation building

Car racing
224
Motor Racing Championships
Motorcycle Racing
119
Motorcycle
Championships
Formula 1®
5Million
spectators on tracks, in 20 races
FIS ALPINE WORLD SKI CHAMPIONSHIP
15Days
of competitions
600 athletes from 70 nations per year
iihf ice hockey world championships
64Games
over 17 Days
involving the world’s best 16 team
superbike fim world championships
Since
2004
exclusive tyre suppliers