MARKED TYRES: 

THE PERFECT FIT

Pirelli works to create the PERFECT FIT between car and tyre in collaboration with the best car manufacturers.
This collaboration is carried out through dedicated technologies, processes and materials. Mixing these elements which are designed from the first phases of the project, Pirelli is able to develop marked tyres custom-made for any kind of vehicles.

HOW TO READ A MARKED TYRE

In collaboration with car manufacturers Pirelli creates markings, visible on the side of the tyre, that clearly identify the car brand

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ORIGINAL EQUIPMENT MARKING
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Nominal section width
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Nominal aspect ratio (%)
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Structure or construction code and rim diameter (inches)
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Load and speed index code

WHY CUSTOM-MADE TYRES

DEVELOPMENT PROCESS

From the specific requirements of car manufacturers, to tailor-made tyres for each model

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The homologation process works in parallel with the OEM's vehicle development process and takes around three years.
The PERFECT FIT means:
A perfect fit with the car, enhancing all the vehicle benefits. Optimum performance, handling and safety for the specific car model.

CO-DESIGN
FROM 2 TO 3 MONTHS
A synergic cooperation with top car manufacturers to suit the dynamic personality of each car model. To provide the best in terms of comfort and handling or simply in terms of overall balance and performance.
PROTOTYPE DEVELOPMENT
FROM 2 TO 3 YEARS

The creation of a base tyre with a perfect interaction between advanced design activities and unique craftsmanship capabilities. Development through several tests: handling in both dry and wet conditions, aquaplaning behaviour, winter performance, rolling resistance, integrity and high speed.

TYRE INDUSTRIALIZATION
FROM 2 TO 6 MONTHS
To ensure the high test standard of the product's quality, dedicated technologies, processes and materials are at the forefront of high performance tyre manufacturing.

PERFECT FIT

Original Equipment marked tyres, introduced together with Porsche in the 1980s, are now requested by all top car manufacturers to help customers in finding the right tyre for their car

Alfa Romeo
  • AR
  • ARR
Aston Martin
  • AM4
  • AMB
  • AM9
  • AMP
  • AMS
  • AMV
  • AM
Audi
  • AO
  • AOE
  • R01
  • R02
Bentley
  • B1
  • BC
  • BL
BMW
Ferrari
  • F
  • F01
  • F02
Jaguar
  • J
  • J1
  • JRS
Lamborghini
  • L
Land Rover
  • LR
Lotus
  • LS
Mc Laren
  • MC
  • MC1
Maserati
  • MGT
Mercedes
  • M0
  • M01
  • M0E
Mini
Pagani
  • HP
Porsche
  • N0
  • N1
  • N2
  • N3
  • N4
  • NX