At Pirelli, we are as passionate about control as we are about performance. That is why we have developed Pirelli Performance Centres. Established in 1998, the PPC concept was the first established performance club in the UK.

Each Pirelli Performance Centre offers an unrivalled level of expertise when it comes to recommending, fitting and balancing high performance tyres. A service complemented by first class customer care and attention. 

Since the concept of PPC was made a reality, it has gone from strength to strength, although the key objectives have remained the same; providing a network of dealers with high technical levels and commitment to service, allowing Pirelli to direct drivers of High Performance cars with confidence. 

Pirelli believes the Pirelli Performance Club has been the flag bearer for the tyre trade in raising standards, indeed the Pirelli concept of technical excellence has been so successful that several other manufacturers have followed suit with their own clubs targeted at raising standards. 

The PPC concept arguably stands apart from other clubs by having the most demanding of technical audits, which PPCs have to pass twice a year. The audit is constantly evolving, with the current audit consisting of 130 separate items. This ensures the highest of standards are achieved, maintained and, crucially, increased in each Pirelli Performance Centre. 

The depot with the best audit results for the year is awarded the prestigious title of Pirelli Performance Centre of the Year – an industry recognised achievement. Central Tyre, Chester achieved a near perfect score and were therefore recognised with the award for 2015-16.

Since entering into the PPC programme in 2008, Central Tyre, Chester has scored consistently well in the technical audit and mystery shopper exercises. Central Tyre, Chester Centre Manager Robert Jenkins said: “I’m delighted we have been named PPC of the Year. We’ve been part of the network for a few years now and have always scored well in the audits so to win PPC of the Year is a great recognition of our commitment to high standards. I would like to thank all the team at the centre for their hard work, and also Pirelli for their ongoing support.”

Pirelli UK Managing Director Dominic Sandivasci said: “My sincere congratulations to all the team at Central Tyre in Chester. There was some tough competition this year with eleven PPCs making the shortlist having gained Platinum status in the technical audit, making their achievement even more exceptional. It was great to meet the team and congratulate them in person, I wish them a successful year as our PPC of the Year.”

So to get the best from your high performance car, you know where to come.