WINTER SEASON, TOP PERFORMANCE
WHAT IS A PIRELLI PERFORMANCE CENTre
At Pirelli, we are as passionate about control as we are about performance. That is why we have developed Pirelli Performance Centres. Established in 1998, the PPC concept was the first established performance club in the UK.
Each Pirelli Performance Centre offers an unrivalled level of expertise when it comes to recommending, fitting and balancing high performance tyres. A service complemented by first class customer care and attention.
Since the concept of PPC was made a reality, it has gone from strength to strength, although the key objectives have remained the same; providing a network of dealers with high technical levels and commitment to service, allowing Pirelli to direct drivers of High Performance cars with confidence.
Pirelli believes the Pirelli Performance Club has been the flag bearer for the tyre trade in raising standards, indeed the Pirelli concept of technical excellence has been so successful that several other manufacturers have followed suit with their own clubs targeted at raising standards.
The PPC concept arguably stands apart from other clubs by having the most demanding of technical audits, which PPCs have to pass twice a year. The audit is constantly evolving, with the current audit consisting of 130 separate items. This ensures the highest of standards are achieved, maintained and, crucially, increased in each Pirelli Performance Centre.
Each year Pirelli awards one of its 116 Performance Centres with the PPC of the Year title and for the second year in a row the award goes to STS Tyre Pros, Chester.
To determine PPC of the Year, 10 top performing PPCs had a video mystery shop exercise, scored by an independent assessor. The newly rebranded STS Tyre Pros in Chester (formerly Central Tyre) achieved a near perfect score and was therefore recognised with the award.
Since joining the PPC programme in 2008, STS Tyre Pros, Chester has scored consistently well in the technical audit and mystery shopper exercises. Centre Manager Robert Jenkins said: “Winning this award for the second year in a row is a resounding endorsement of the effort which the entire centre team puts in every day in order to provide customers with the best possible service and advice. Pirelli’s judging criteria is very strict and rightly so, so it’s really gratifying to be come out on top of all the other centres in the country. We thank Pirelli for the award, and for continuing to support us all in striving forever higher standards.”
Pirelli UK Managing Director Dominic Sandivasci said: “The PPC of the Year award is something that is very well respected and I pass on my congratulations to the whole team at STS Tyre Pros Chester. To win once is a fantastic achievement, but to win for two consecutive years is something quite special. It goes to show their on-going commitment to the PPC programme and the level of service they offer to their customers.”
So to get the best from your high performance car, you know where to come.