Privacy policy
Last update February 1st 2022
min. 3 characters
What does this Privacy Policy apply to?

This privacy policy ('Privacy Policy') and the Cookie Policy apply to the personal information collected by Pirelli Tire Inc. or any of its affiliates (hereinafter “Pirelli”, “we”, “us” or “our”, as appropriate) about you by telephone, through our websites www.pirelli.com and www.pirelli.ca or any other Pirelli website (hereinafter the “Websites”), or through any other means, owned or used by Pirelli, that link to this Privacy Policy (including social media accounts and other services). It also explains how we use cookies and similar technologies.

If you do not understand any aspects of our Privacy Policy, please feel free to contact us at privacy.nafta@pirelli.com or 1-800-PIRELLI (1-800-747-3554). By providing us with your personal information or by visiting our Websites, you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree with the terms and conditions of this Privacy Policy, you must immediately cease using and accessing our Websites and any content, services, or products contained in, or available from, our Websites.

The Websites are not directed to children under the age of 13. If you are under the age of 13, please do not attempt to register with us at the Websites or provide any personal information about yourself to us. If we learn that we have collected personal information from a minor, we will promptly delete that information. If you believe we have collected personal information from a minor, please contact us at the email address and phone number indicated below.

What personal information do we collect?

Categories of personal information collected by us are the following:

  1. identifiers such as name, date and place of birth, account information, social media data
  2. contact details such as email address, phone number, postal address
  3. vehicle and tire information such as vehicle brand and model, annual mileage, DOT Tire ID
  4. profiling information such as car club membership
  5. promotion information such as photos, images, captions or any other information you provide in relation to our promotional activities
  6. purchase history information, including your credit card number
  7. g. device information such as device identifiers, settings, network information, or as otherwise may be collected pursuant to Pirelli's Cookie Policy
  8. personal information submitted with your job application
  9. any other information voluntarily provided by you
How do we collect your personal information?

Most of the personal information we process is collected directly from you when you browse the Websites or fill out the forms that are present within them, adhere to promotions or programs reserved to you, at events or other initiatives and, in general, whenever you interact with us. We may also collect your personal information from other Pirelli companies or affiliates to which you have provided it, in order to merge it with the one collected by us, as well as from our business partners and other third parties, in accordance with applicable laws and regulations.

For which purposes do we collect, use, or disclose your personal information?

We may collect, use, or disclose your personal information to:

  • Register your tires and contact you in the event of a recall or a replacement
  • Allow you to log in to the online services provided by us
  • Answer your questions and fulfil your information requests
  • Allow you to take part to initiatives, events or competitions organized, promoted or sponsored by us
  • Merge them with the data that you have provided to other Pirelli companies or affiliates
  • Analyze your profile in order to tailor your experiences with our services and provide you more relevant advertising on and off our services, including for the use of Google Analytics, which you may opt out of by visiting the Google Analytics opt-out page
  • Send you promotional, marketing or advertising and other information that may be of your interest based on your preferences and social media advertising through social media platforms such as Facebook or Instagram, including for the use of Google AdWords Remarketing, which you can opt out by visiting Google's Ads Preferences Manager
  • Share with our third party vendors and suppliers for billing purposes, to process your transactions, and/or to create or share reports about the transactions
  • Comply with legal or regulatory obligations to which we are subject
  • Exercise or defend legal claims in judicial, administrative or arbitration procedures
  • Communicate with you by email or text message
  • Carry out activities connected to the execution of extraordinary transactions
  • Carry out activities that are consistent with our Cookie Policy
  • Share with third parties or service providers to fulfill the purposes for which it has been collected or as set forth in this Privacy Policy and as permitted under applicable law.
How can you opt out of the collection of certain personal information?

By using or accessing our Websites and any content, services, or products contained on the Websites, it may not be possible to opt out of the collection of all of your personal information. Some browsers also have a “do-not-track” feature. When this feature is turned on, Pirelli treats this as if you had opted out of our online advertising products. To learn how to manage your browser based settings and cookies, visit:

Additionally, you can disable or delete similar data used by browser add-ons, by changing the add-on’s settings or visiting the website of its manufacturer. Canadian residents can generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Digital Advertising Alliance of Canada by visiting the following website.

How do we store your personal information?

We securely store your personal information at our or our service providers’ data centers in the European Union, adopting all reasonable necessary measures to keep it safe.

How long do we keep your personal information?

We keep your personal information as long as it is necessary for the purposes for which they were collected or as long as we are required to keep them in accordance with applicable laws and regulations.

With whom your personal information is shared?

Your personal information may be shared with:

  • other Pirelli companies or affiliates;
  • opt-out of the sale of your personal information;
  • ask for the access to your personal information;
  • service providers such as marketing agencies, travel agencies, event organizers and IT providers;
  • business partners, such as advertising tech providers (see our Cookie Policy);
  • government authorities;
  • potential buyers.

Pirelli companies, Pirelli's affiliates, and third parties that act as service providers are bound by personal information protection obligations aimed at ensuring an adequate level of protection to your personal information. We share the following categories of information with Pirelli companies, Pirelli's affiliates, and service providers: identifiers, contact details, vehicle and tire information, profiling information, promotion information, purchase history information, device information and any other information voluntarily provided by you.

We may also disclose any of the categories of personal information above to courts, law enforcement agencies or governmental authorities, or authorized third parties, if and to the extent we are required or permitted to do so by law or by court orders.

Furthermore, in the event we intend to sell or transfer ownership or control of any or all of our business, operations or services to a third party, we reserve the right to disclose your personal information to a potential buyer both before and after the purchase. In the event the sale does not go through, we will require the potential purchaser to not use or disclose your personal information in any manner whatsoever and to completely erase the same.

Some Pirelli companies, affiliates, and service providers to which we disclose your personal information are established outside your home country. If your information is transferred outside of your home country, we will ensure that your personal information continue to be protected in compliance with this Privacy Policy, subject to the laws applicable there.

Your rights under the data protection law

Under the data protection law, you may have the right to:

  • opt-out of promotional, marketing or advertising communications we send to you by clicking the link labeled “unsubscribe” at the bottom of any email sent by us;
  • opt-out of the sale of your personal information;
  • ask for the access to your personal information;
  • ask for the correction of incomplete, inaccurate or out-of-date personal information;
  • ask for the deletion of your personal information;
  • obtain information about (a) the categories of personal information we have collected about you, (b) the categories of sources from which the personal information has been collected, (c) the business or commercial purposes for collecting your personal; information, (d) the categories of recipients with whom we share your personal information, and (e) specific pieces of personal information we have collected about you;
  • if you have provided to us personal information in obtaining products or services for personal, family or household use, obtain information about the personal information we have shared, if any, with other businesses for their own direct marketing uses, including the names and addresses of such businesses;
  • not to be discriminated against for exercising any of your rights.
  • You may exercise any of the rights above by writing an email at Privacy.Nafta@pirelli.com or making a call at 1-800-747-3554.

    Given the divergent practices of organizations that offer browsers and the lack of a standard in the marketplace, we generally do not respond to DNT signals at this time.

What about the sale of your personal information?

We do not and will not sell, rent or otherwise disclose your personal information collected by us to third parties. Therefore, in the past 12 months, we have not “sold” your personal information. We will only contact you in the event of a recall or replacement.

What about the disclosure of your personal information?

In the past 12 months, we have disclosed the following categories of personal information for business purposes: identifiers, contact details, vehicle and tire information, profiling information, promotion information, purchase history information, device information and any other information voluntarily provided by you.

How can you contact us?

If you have any questions relating to this Privacy Policy, you can contact us by phone and email.

Our phone number: 1-800-747-3554

Our email address: Privacy.Nafta@pirelli.com

Links to other websites

The Websites may contain links to external websites. If you click on any of these links, you will be directed to a website not covered by this Privacy Policy.

Changes to the privacy policy

We may review this Privacy Policy at our own discretion. Make sure to check the latest version available on the Websites regularly.