This Privacy Policy and the Cookie Policy apply to the personal information collected by Pirelli North America, Inc., Pirelli Tire Inc. or any of their affiliates (hereinafter “Pirelli”, “we”, “us” or “our”, as appropriate) about you at the PZero™ World store, by telephone, through the websites www.pirelli.ca (hereinafter the “Websites”), or through any other means, owned or used by Pirelli, that links to this Privacy Policy (including social media accounts and other services).

The Website is not directed to children under the age of 13 (or the age of consent under locally applicable laws). If you are under the age of 13 (or the age of consent under locally applicable law), please do not attempt to register with us at the Website, or provide any personal information about yourself to us. If we learn that we have collected personal information from a child under the age of 13 (or the age of consent under locally applicable law), we will promptly delete that information. If you believe we have collected personal information from or about your child, please contact us at the email address and phone number indicated below.

We collect the following categories of personal information:

1. identifiers such as name, date and place of birth, account information, social media data
2. contact details such as email address, phone number, postal address
3. vehicle and tire information such as vehicle brand and model, annual mileage, DOT Tire ID
4. profiling information such as car club membership
5. promotion information such as photos, images, captions or any other information you provide in relation to our promotional activities
6. purchase history information
7. device information such as device identifiers, settings, network information
8. recall related information
9. responses and feedback such as when you participate in surveys or questionnaires
10. preferences such as communications and vehicle customization preferences
11. location information such as your zip code and device location if you choose to share it with us
12. any other information voluntarily provided by you

Most of the personal information we process is collected directly from you when you browse the Website, fill out forms, register for a user account, participate in promotions or programs, engage with us at events or other initiatives, or whenever you otherwise interact with us.

To the extent permitted by applicable law, we and our service providers may automatically collect personal information related to your use of the Website, including through cookies, pixel tags, and other similar technologies.

We may also collect your personal information from other sources, such as other Pirelli Group companies, our business partners, customers, data analytics providers, public databases, and other third parties.

To the extent required by applicable law, we will obtain your consent to collect, use, communicate, or otherwise process your personal information. Your consent may be provided verbally, in writing, in-person, electronically, or otherwise. You are not obliged to consent to the collection, use or communication of your personal information, however please note that we may be unable to provide you with some of our products or services, or access to certain functionalities on our website.

We may process personal information to:

1. Register your tires
2. Contact you in the event of a recall or a replacement, and manage the recall process
3. Allow you to create a user account and log in to the online services provided by us
4. Answer your questions and fulfill your information requests
5. Allow you to take part in initiatives, events or competitions organized, promoted or sponsored by us
6. Provide you with technical support
7. Plan and manage events
8. Where permissible, combine it with data that you have provided to other Pirelli Group companies
9. Where permissible, analyze your profile in order to tailor your experiences with our services and provide you more relevant advertising on and off our services
10. Send you promotional, marketing or advertising and other information that may be of interest to you based on your preferences
11. Conduct social media advertising through social media platforms such as Facebook or lnstagram
12. Comply with legal or regulatory obligations to which we are subject
13. Exercise or defend legal claims in judicial, administrative or arbitration procedures
14. Assess and implement mergers, acquisitions, reorganizations, and other business transactions such as financings, and to administer our business, accounting, auditing, compliance, recordkeeping, and legal functions
15. Carry out activities connected to the execution of extraordinary transactions

Both other Pirelli Group companies and third parties, which act as service providers, are bound by data protection obligations aimed at ensuring an adequate level of protection to your personal information. We share the following categories of information with Pirelli Group companies and service providers: identifiers, contact details, vehicle and tire information, profiling information, promotion information, purchase history information, device information and any other information voluntarily provided by you.

We may also disclose any of the categories of personal information above to courts, law enforcement agencies or governmental authorities, or authorized third parties, if and to the extent we are required or permitted to do so by law or by court orders.

Furthermore, in the event we intend to sell or transfer ownership or control of any or all of our business, operations or services to a third party, we reserve the right to disclose your personal information to a potential buyer both before and after the purchase. In the event the sale does not go through, we will require the potential purchaser to not use or disclose your personal information in any manner whatsoever and to completely erase the same.

Some of the Pirelli Group companies and the service providers to which we disclose your personal information are established outside your home country. If your information is transferred outside of your home country, we will ensure that your personal information continue to be protected in compliance with this Privacy Policy, subject to the laws applicable there.

We make available several ways for you to manage your personal information, including the following:

1. You can opt-out of promotional, marketing or advertising communications we send to you by clicking the link labeled "unsubscribe" at the bottom of any email sent by us;
2. We make use of cookies and other similar technologies, which may collect and process your personal information. Where required by applicable law, we will obtain your consent to the use of such technologies and allow you to choose whether to accept necessary cookies, analytical cookies, and marketing cookies. Consent is required for each category, and users can manage their preferences at any time.
3. To prevent cookies from tracking your activity on our Websites, you can set your browser to block certain cookies or notify you when a cookie is set; you can also delete cookies. The “Help” portion of the toolbar on most browsers will tell you how to prevent your device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to delete cookies. Visitors to our Websites who disable cookies will be able to browse the Website, but some features may not function. You can control how participating third-party ad companies use the information that they collect about your visits to our Websites, and those of third parties, in order to display more relevant targeted advertising to you. Opting out of participating third party ad networks does not opt you out of being served advertising. You may continue to receive generic or “contextual” ads on our Website. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs.
4. We use third party tools, such as Google Analytics, which are operated by third party companies, to evaluate usage of our Websites and services. These third-party analytics companies use cookies, pixels, and other tracking technologies to collect usage data about our services to provide us with reports and metrics that help us evaluate usage of our services, improve our Websites, and enhance performance and user experiences. To learn more about Google’s privacy practices, please review the Google Privacy Policy at https://www.google.com/policies/privacy/partners/. You can also download the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.If you have an account with us, you may access, review, and update your account and profile information, such as your name, email address, contact information, preferences, and other profile information by logging in and accessing the information directly within your account.

We will only retain and hold your personal information for the duration reasonably necessary to fulfil the purposes listed in this Privacy Policy and to comply with applicable privacy laws. All personal information we hold will be securely destroyed or anonymized in accordance with applicable legal requirements once the retention period set out above expires.

Depending on the laws of your jurisdiction of residence, you may have certain rights in relation to your personal information, including the right to access and receive a copy of your personal information, the right to request that we update, complete, or correct your personal information, and the right to withdraw consent to our continued use, communication, or further processing of your personal information (however please note that this may impact our ability to continue to provide certain products, services or functionalities to you.

You may exercise any of the rights listed above by contacting us as indicated in the “How can you contact us?” section of this Privacy Policy.

You can contact us by phone and email.

Our phone number: 1-800-747-3554

Our email address: Privacy.Nafta@pirelli.com

The Website may contain links to external websites. If you click on any of these links, you will be directed to a website not covered by this Privacy Policy.

We may review this Privacy Policy at our own discretion. Make sure to check the latest version available on the Websites regularly.