PIRELLI CANADA PARTNERS

Area 27 Motorsports Park

 

Pirelli is proud to partner with Area 27, an exclusive, membership-based luxury motorsports club located in the Okanagan Valley near Oliver, British Columbia—at the heart of Canada’s premier wine country. More than a racetrack, Area 27 is a destination where performance, design, and lifestyle converge, offering a refined environment for those who view driving as both an art and an experience.

Designed with the flowing character of a classic Grand Prix circuit, the 4.83 km track makes full use of the region’s natural elevation changes and features a carefully engineered mix of high-speed straights, technical corners, and rhythm sections. Enhanced by modern technology and built to world-class standards, the circuit rewards precision, balance, and control—placing confidence at the center of every lap. Set in Canada’s warmest climate, Area 27 delivers an extended driving season within a naturally striking landscape.

Performance at Area 27 is defined by consistency and mastery. Through its performance driving academy, Academy 27, drivers of all experience levels refine their skills in a professional, highly controlled environment. From braking and cornering techniques to vehicle dynamics at speed, the academy highlights the critical role of tire performance in achieving confidence, control, and repeatable performance on track.

That same philosophy extends beyond the pavement at the Birds of Prey Off-Road Circuit, where drivers navigate varied terrain including rock, gravel, sand, and steep elevation changes. This off-road environment presents a different dimension of performance, emphasizing traction, durability, and adaptability in challenging conditions.

Together, Area 27’s on-track and off-road experiences create a comprehensive performance ecosystem. It is a natural partnership for Pirelli—where precision engineering, driving passion, and luxury lifestyle come together to deliver performance without compromise.

To learn more about our partnership with Area 27, click on the link below and discover their website!

CIRCUIT MONT-TREMBLANT

 

Pirelli is proud to partner with Circuit Mont-Tremblant, one of North America’s most storied and iconic road courses, set in the heart of Québec’s Laurentian Mountains. Steeped in motorsport heritage, the circuit is renowned for its timeless character, natural beauty, and enduring appeal to discerning driving enthusiasts.

Carved into a pristine natural landscape, the fast and flowing layout is defined by sweeping corners, pronounced elevation changes, and long straights that demand finesse, precision, and confidence. True to the spirit of classic racing circuits, Circuit Mont-Tremblant rewards smooth driving and technical mastery—values that align seamlessly with Pirelli’s legacy of performance and craftsmanship.

Beyond the track, Mont-Tremblant is synonymous with refined living, offering world-class hospitality, gastronomy, and a year-round luxury destination experience. Together, Pirelli and Circuit Mont-Tremblant celebrate a shared heritage where performance engineering, elegance, and passion for driving come together to deliver an experience that is both timeless and uncompromising.

To learn more about our partnership with Circuit Mont-Tremblant, click on the link below and discover their website.

PORSCHE TRACK EXPERIENCE

 

Our partnership with Porsche Track Experience further demonstrates Pirelli’s passion for cars and dedication to world-class motorsports. Porsche Track Experience places drivers on one of the premier racing circuits in the world—at the world-class Barber Motorsports Park in Birmingham, Alabama. This 2.38 mile, 16-turn course plays host to the IndyCar and MotoAmerica Superbike Series features a wide variety of challenging turns and elevation changes, where drivers can learn how to control the dynamics of your car at different training levels.

In addition to hosting major events, Barber Motorsport Park is also home of the official US driving school of Porsche. opened in 2003, Barber Motorsport Park is not only beautiful with its immaculate landscaping, wonderful amenities, and the most extensive motorcycle collection in the world, but the track itself is amazing.  The 2.38 mile, 16-turn circuit is very intensive and full of elevation changes. Be prepared for a busy roller coaster ride with a lot of blind turns, off-camber sections and relatively short straights that will keep you focused.

To learn more about our partnership with Porsche Track Experience, click on the link below and discover their website!