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Strong partnerships with the world’s best car manufacturers allow us to be the undisputed leader
in this segment and to create a custom-made tire for every specific super car
Dedicated technologies, processes and materials. Expertly mixing these elements, which the engineers identify from the very beginning, has made us able to create the perfect tire, tailored to each model and specifically homologated by the car manufacturers.
Our commitment to racing has always enabled us to experiment with materials and technological innovations
that can be quickly transferred to our road tires
The F1® World Championship is the ideal platform to develop P ZERO™’s technological know-how and products, reinforcing Pirelli’s reputation as the world leader in ultra high performance tires.
All the technology we develop in Motorsport competitions is then transferred into our road products. Race cars requirements are key factors to improve the performance and control features of the tires.
P ZERO™ is ever a point of reference: technologically the most advanced, the best performing, the most coveted. A continuous story of success on the road, derived from motorsport activity and from collaboration with top car manufacturers.