CUSTOM TIRES: THE PERFECT FIT

Pirelli works to create the PERFECT FIT between car and tire in collaboration with the best car manufacturers. This collaboration is carried out through dedicated technologies, processes and materials. Mixing these elements which are designed from the first phases of the project, Pirelli is able to develop marked tires custom-made for any kind of vehicles.

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Car/Tech and Knowledge/Custom Tires
BENEFITS

WHY CUSTOM-MADE TIRES

Why custom-made tyres
Why custom-made tyres
Why custom-made tyres
01

DIFFERENT KIND OF DRIVERS

Car manufacturers are used to developing new models to answer drivers’ needs. In the same way, tires must be adapted to the specific features of each car in order to respond drivers’ needs and get the best performance in every condition.
02

WEIGHT DISTRIBUTION

Cars are different. They have different weights and specific configurations. For example, different engine positions (front, rear or centre) modify the weight distribution and consequently the tire’s impact on the road and the car dynamics, requiring a dedicated optimization of the tread.
03

SYSTEM AND ELECTRONICS

Control systems, like ABS, EPC and TPMS, are based on original equipment tire characteristics. Indeed, only marked tires can guarantee compliance with the car manufacturer’s requirements, avoiding any possible risk associated with the malfunction of electronic systems. Only a tire with high dimensional accuracy can guarantee the perfect function of all components in the latest vehicle generation (all-wheel drive, hybrid systems, driving aids).

READING TIRES

HOW TO READ A MARKED TIRE

How to read a marked tyre
How to read a marked tyre

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How to read a marked tyre

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How to read a marked tyre

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How to read a marked tyre

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How to read a marked tyre

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HOMOLOGATION

DEVELOPMENT PROCESS

DEVELOPMENT PROCESS
01

CO-DESIGN FROM 2 TO 3 MONTHS

A synergic cooperation with top car manufacturers to suit the dynamic personality of each car model. To provide the best in terms of comfort and handling or simply in terms of overall balance and performance.

02

PROTOTYPE DEVELOPMENT FROM 2 TO 3 YEARS

The creation of a base tire with a perfect interaction between advanced design activities and unique craftsmanship capabilities. Development through several tests: handling in both dry and wet conditions, aquaplaning behavior, winter performance, rolling resistance, integrity and high speed.

03

TIRE INDUSTRIALIZATION FROM 2 TO 6 MONTHS

To ensure the high test standard of the product's quality, dedicated technologies, processes and materials are at the forefront of high performance tire manufacturing.

MARKING

ORIGINAL EQUIPMENT MARKING

Original Equipment marked tires, introduced together with Porsche in the 1980s, are now requested by all top car manufacturers to help customers in finding the right tire for their car.

A
Alfa Romeo
AR
ARR
Alpina
ALP
Aston Martin
A6A
A7A
AM4
AM8
AM9
AMP
AMS
AMV
A8A
Audi
AO
AO1
AOE
RO1
RO2
B
Bentley
B
B1
BC
BL
BMW
*
I*
D
Dallara
ME2
F
Ferrari
F
F01
F02
F03
F04
Ford Performance
FP
H
Hyundai
HN
GOE
HONDA
H0
J
Jaguar
J
JRS
JEEP
JP
L
Lamborghini
L
L1
Land Rover
LR
LR1
LR2
LR3
LR4
LR5
Lotus
LS
Lucid
LM1
M
Maserati
MGT
MGT1
McLaren
MC
MC1
MC2
MC-C
Mercedes
MO
MO1
MOE
MOE-S
MO-P
MO-S
MO-V
Mini
*
N
Nio
I
P
Pagani
HP
Porsche
N0
N1
N2
N3
N4
N5
NA0
NA1
ND0
NE0
NF0
R
Rivian
RIV
T
Tesla
T0
T1
V
VOLKSWAGEN
+
VOLVO
Vol