CUSTOM TIRES: THE PERFECT FIT
Pirelli works to create the PERFECT FIT between car and tire in collaboration with the best car manufacturers. This collaboration is carried out through dedicated technologies, processes and materials. Mixing these elements which are designed from the first phases of the project, Pirelli is able to develop marked tires custom-made for any kind of vehicles.
FIND YOUR TIRE
WHY CUSTOM-MADE TIRES
READING TIRES
HOW TO READ A MARKED TIRE
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HOMOLOGATION
DEVELOPMENT PROCESS
CO-DESIGN FROM 2 TO 3 MONTHS
A synergic cooperation with top car manufacturers to suit the dynamic personality of each car model. To provide the best in terms of comfort and handling or simply in terms of overall balance and performance.
PROTOTYPE DEVELOPMENT FROM 2 TO 3 YEARS
The creation of a base tire with a perfect interaction between advanced design activities and unique craftsmanship capabilities. Development through several tests: handling in both dry and wet conditions, aquaplaning behavior, winter performance, rolling resistance, integrity and high speed.
TIRE INDUSTRIALIZATION FROM 2 TO 6 MONTHS
To ensure the high test standard of the product's quality, dedicated technologies, processes and materials are at the forefront of high performance tire manufacturing.
MARKING
ORIGINAL EQUIPMENT MARKING
Original Equipment marked tires, introduced together with Porsche in the 1980s, are now requested by all top car manufacturers to help customers in finding the right tire for their car.
