Press releases

press release

Pirelli North America today announced a new multi-year partnership with the Miami Open presented by Itaú, reinforcing the company’s strategic commitment to the North American market and further strengthening its long-standing relationship with world-class sport and the game of tennis.

press release

Porsche Carrera Cup North America will race on Pirelli tires through a multi-year agreement, marking the first time in the six-year history of Porsche Carrera Cup North America that the championship will utilize the brand on track.

press release

Pirelli Cyber Tyre has won the title of Vehicle-to-Everything (V2X) Innovation of the Year at the Autotech Breakthrough Awards 2025, an international prize awarded by the Tech Breakthrough intelligence platform, which identifies the most innovative players and services in the automotive technology sector.

press release

Milan, 11 September, 2025 – Pirelli and Aston Martin have agreed to collaborate on the integration of Pirelli’s exclusive Cyber™ Tyre technology into the British ultra-luxury performance brand’s future vehicles. Cyber™ Tyre is the first system in the world, able to collect data and information from sensors located directly in the tires themselves, process that data with Pirelli’s proprietary software and algorithms and, in real time, communicate with the vehicle’s electronics to create new functionalities integrated within the driving and control systems. Cyber™ Tyre, thanks to the cooperation with Bosch Engineering, will be fully integrated within the electronic architecture that governs the vehicle’s dynamics in future Aston Martin models. Pirelli Cyber™ Tyre technology enables the car to gather crucial information from the tires via sensors positioned in the inner part of the tread. This information, processed with Pirelli’s exclusive algorithms, is transmitted to an electronic control unit which optimizes the vehicle’s dynamics. This way the main electronic dynamic driving systems performance - including ESP, ABS and traction control - are enhanced by a comprehensive set of tire data not previously available. Both Aston Martin and Pirelli are dedicated to creating incredible ultra-luxury performance sports cars and the addition of Pirelli’s Cyber™ Tyre system is a further technology step enabling Aston Martin’s class leading performance.