Press releases

press release

Pirelli North America today announced the launch of the Scorpion™ AS 4, the next evolution in its successful Scorpion all-season family. The new Pirelli tire delivers next-level performance with exceptional wet braking, precise handling, reduced noise, and outstanding mileage, engineered specifically for North American roads. Designed for crossovers, SUVs, and pick-up trucks, the Scorpion AS 4 continues Pirelli’s commitment to innovation and market-focused development, raising the bar in the touring all-season segment with a balanced combination of durability and comfort.

press release

Pirelli North America kicked off the first closed loop circular recycling initiative within Pirelli as part of its broader strategy to increase the use of recycled and bio-based materials in its products. The project has been recognized with Tire Recycling Foundation’s Value Chain Collaboration Award.

press release

Pirelli and Swedish company Univrses have signed an agreement that provides for the integration into the Pirelli Cyber Tyre system of AI‑based computer vision technologies. Under the agreement, through which Pirelli has acquired a 30% stake in the Swedish company (with the option to reach a majority stake), Univrses’ 3DAI™ technologies will be integrated into Pirelli’s Cyber™ Tyre system solutions. The combination of the technologies developed by Univrses and Pirelli will deliver vehicles that are safer and more performant, with potential applications in ADAS and autonomous driving systems, and will also deliver timely, relevant and actionable data, seamlessly, for a range of road management use cases. Insights will enable road authorities to make better decisions and deploy resources more effectively - potentially reducing road-related accidents and saving lives.

press release

Pirelli North America today announced a new multi-year partnership with the Miami Open presented by Itaú, reinforcing the company’s strategic commitment to the North American market and further strengthening its long-standing relationship with world-class sport and the game of tennis.