Press releases

press release

Pirelli Tire today announced a new multi-year partnership with U.S. Ski & Snowboard, becoming an Official Partner of the organization through the 2028-2029 season. The agreement further strengthens Pirelli's presence in one of its most strategic global markets while expanding the company's growing portfolio of sports partnerships across North America.

press release

Pirelli is expanding its brand presence on Luna Rossa’s boats. Ahead of the 38th America’s Cup, the company’s logo - already featured on the mainsail - will also appear on the foils and rudder of the AC40 and AC75 boats.

press release

Pirelli North America has been named a 2026 Ford Supplier of the Year in the “Collaboration: Seek to Understand” category at the Ford Supplier Awards & Summit, recognizing the company's outstanding performance, dedication, and partnership.

press release

Pirelli North America today announced the launch of the Scorpion™ AS 4, the next evolution in its successful Scorpion all-season family. The new Pirelli tire delivers next-level performance with exceptional wet braking, precise handling, reduced noise, and outstanding mileage, engineered specifically for North American roads. Designed for crossovers, SUVs, and pick-up trucks, the Scorpion AS 4 continues Pirelli’s commitment to innovation and market-focused development, raising the bar in the touring all-season segment with a balanced combination of durability and comfort.