Press releases

press release

Pirelli Cyber Tyre has won the title of Vehicle-to-Everything (V2X) Innovation of the Year at the Autotech Breakthrough Awards 2025, an international prize awarded by the Tech Breakthrough intelligence platform, which identifies the most innovative players and services in the automotive technology sector.

press release

Milan, 11 September, 2025 – Pirelli and Aston Martin have agreed to collaborate on the integration of Pirelli’s exclusive Cyber™ Tyre technology into the British ultra-luxury performance brand’s future vehicles. Cyber™ Tyre is the first system in the world, able to collect data and information from sensors located directly in the tires themselves, process that data with Pirelli’s proprietary software and algorithms and, in real time, communicate with the vehicle’s electronics to create new functionalities integrated within the driving and control systems. Cyber™ Tyre, thanks to the cooperation with Bosch Engineering, will be fully integrated within the electronic architecture that governs the vehicle’s dynamics in future Aston Martin models. Pirelli Cyber™ Tyre technology enables the car to gather crucial information from the tires via sensors positioned in the inner part of the tread. This information, processed with Pirelli’s exclusive algorithms, is transmitted to an electronic control unit which optimizes the vehicle’s dynamics. This way the main electronic dynamic driving systems performance - including ESP, ABS and traction control - are enhanced by a comprehensive set of tire data not previously available. Both Aston Martin and Pirelli are dedicated to creating incredible ultra-luxury performance sports cars and the addition of Pirelli’s Cyber™ Tyre system is a further technology step enabling Aston Martin’s class leading performance.

press release

Milan, September 5, 2025 – Pirelli has been given the ADI International Compasso d’Oro Award, one of the most recognised prizes in the field of industrial design, which was established in 1954. Thanks to its innovative technological features, the Pirelli P Zero E is the first tire ever to receive this prize, specifically in the Design for Mobility category. The ceremony took place during a special international edition of the Compasso d’Oro Awards, which is celebrating its 70^th anniversary at Expo 2025 in Osaka, Japan. This year, the Compasso d’Oro Award was inspired by the Expo theme – Designing Future Society for our Lives – with Pirelli awarded in one of the key areas: Connecting Lives. This is about connecting people through the development of technologically advanced products featuring reduced environmental impact, such as the P Zero E: the first tire in the world designed with an unprecedented percentage of natural and recycled materials, especially in the high-performance segment for which it is intended. As a perfect synthesis of industrial design, sustainable innovation, and technology, this tire represented a revolutionary turning point for the industry. The Pirelli P Zero E was launched in 2023 as the first Ultra High Performance tire in the world with more than 55% bio-based and recycled materials, maintaining performance and control even in challenging conditions such as wet asphalt. Performance, efficiency, and comfort are highlighted by a triple “Class A” score for wet grip, rolling resistance, and noise on the European tyre label. This tire is designed to maximise electric and plug-in hybrid vehicle efficiency (with the capability of increasing mileage by up to 10% thanks to Elect technology¹) and is equipped as standard with Pirelli’s most advanced proprietary technologies including RunForward , which allows driving to continue even after a puncture. This is an invisible revolution that is nonetheless capable of setting a new direction for the development of future tires, claiming the “Tire of the Year” prize at the 2023 Automobile Club de France Awards. As a result, P Zero E is at the vanguard of Pirelli’s technological innovations alongside Cyber Tire: the world’s first hardware and software system capable of collecting information from embedded sensors within the tires and processing that data via proprietary software and algorithms. This enables new vehicle functionalities, as well as integration with other digital environments such as smart roads and smart cities. Collecting the award, Piero Misani, Pirelli’s Executive Vice President and Chief Technical Officer, said: “This prestigious recognition celebrates Pirelli’s design excellence and the innovative scope of products like P Zero E, confirming the role of research and development as a driver of progress and sustainability. Our constant commitment in the field of R&D has made Pirelli a benchmark in the global industry for technological innovation and cutting-edge solutions for future tire development, thanks to the use of new materials with reduced environmental impact and the increasingly widespread use of advanced artificial intelligence throughout every phase.”

press release

Milan – 29 May 2025 – Twenty years of PIRELLI-branded Speedboats. The meeting between Tecnorib and Pirelli in 2005 gave birth to a line of Maxi-Ribs that has been able to combine performance, design and a distinctive identity, capable of transferring the sporty character of Pirelli from the road to the world of boating. In 20 years, thanks to successful models and the widespread network of Sacs Tecnorib distributors, present in 19 countries, over 1,000 PIRELLI-branded boats have been produced and delivered to as many owners of over 30 nationalities, who sail the coasts of Florida, the bays of Australia and the seas of Italy and Europe, exceeding 20 million in annual turnover in the last two financial years. To celebrate this anniversary, an event was organized in Villa Bicocca degli Arcimboldi, at the Pirelli Headquarters. An opportunity to retrace key moments in the partnership through an exhibition that recounted twenty years of style, innovation and passion for performance. “The partnership with Sacs Tecnorib is a virtuous example oriented towards excellence and for this reason capable of lasting over time. Together we have been able to transfer the values of the PIRELLI brand such as innovation, sportiness and glamour to the nautical world, with a range of boats that has redefined the standards of the sector. This anniversary celebrates not only the results achieved, but also the strength of an agreement that looks to the future with ambition, determination and the desire to continue to grow” said Marco Maria Tronchetti Provera, SVP Pirelli Design & Assets Conversion. “Twenty years of close cooperation on a complex project is an achievement that fills us with pride. Since the beginning we have tried to interpret the attributes of the PIRELLI brand by adapting them to the nautical world, with an innovative and international approach” - Gianni De Bonis, Founder Tecnorib. “This anniversary renews a successful partnership and launches us towards new challenges in strategic continuity and with even greater attention to the issues of sustainability and international development.” Says Matteo Magni, President & CEO of Sacs Tecnorib.