Founded in Milan in 1872, today Pirelli stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.
With over 40 years of experience in the Premium and Prestige segment Pirelli is a Pure Consumer Tire Company, has a particular focus on the High Value tire market and is constantly engaged in the development of innovative products to address the most specific mobility needs of the final Consumer, such as Specialty and Super Specialty tires.
The company’s product range consists of innovative tyres for cars, motorcycles, and bicycles due to the solid partnerships with the most prestigious manufacturers. These collaborations allow Pirelli to develop tires, depending on the model, which are tailor made to satisfy the specific needs of the most sophisticated consumers.
Performance, safety and control: the challenge continues. Passion, creativity and experience: the winning formula.
Pirelli is a sponsor of the FIS Alpine World Ski Championships from 2017 to 2021.
Pirelli is a sponsor of the IIHF Ice Hockey World Championships from 2017 to 2021.
A long-lasting collaboration made possible thanks to common values: passion, performance, teamwork, and an international approach.
Pirelli and Luna Rossa, perfect union: exceptional performance through innovation, technology and passion for competitions.
We are Challenger. For now.
Precision, technology and speed: three words that can accurately describe the superbike FIM World Championship.
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