PIRELLI NORTH AMERICA LAUNCHES NEW P ZERO™ TROFEO TRACK: TRACK-BRED, DOT-MARKED TIRE DEVELOPED FOR AMERICAN RACERS

Rome, Georgia – May 13th, 2025. Pirelli North America is proud to unveil the P ZERO™ TROFEO TRACK, a DOT-marked, track-focused tire engineered specifically for the U.S. market.

Designed to excel in dry conditions, this latest innovation fuses Pirelli’s rich motorsport heritage with cutting-edge ultra-high-performance road tire technology. Purpose-built for the circuit and proudly made in the USA, the tire is produced at Pirelli’s Rome, Georgia facility—the first tire factory in the world to achieve FSC® (Forest Stewardship Council) certification, a testament to Pirelli’s commitment to sustainability.

Developed for club racers, amateur motorsport enthusiasts, and serious track-day drivers, the P ZERO™ TROFEO TRACK offers razor-sharp handling, relentless grip, and lap-after-lap consistency, all while maintaining DOT compliance for sanctioned racing events. This new entry from Pirelli is more aggressive than a semi-slick, yet more accessible and regulation-friendly than a full slick, giving grassroots racers and performance-tuned car owners a competitive edge without sacrificing versatility.

“The P ZERO™ TROFEO TRACK is more than just a high-grip track tire; it represents a clear step forward in our strategy to develop products tailored specifically for the North American market,” said Claudio Zanardo, CEO and President of Pirelli North America. “Designed, engineered, and manufactured in our American facility in Rome, Georgia, it is a purpose-built solution for passionate drivers and club racers who demand consistency, control, and ultimate dry grip. This tire is a symbol of our continued investment in U.S. motorsport and in delivering locally developed, locally made products for this market.”

The P ZERO™ TROFEO TRACK is a true reflection of Pirelli’s rich motorsport legacy, which spans over 350 championships worldwide, including prestigious events like Formula 1, GT racing, and rally. Bringing decades of high-performance racing expertise to the U.S. market, this tire features:

• A slick-like tread pattern for maximum contact and traction
• Bold groove design for DOT compliance without compromising performance
• Racing-derived compound for optimal grip and durability
• Lap-after-lap consistency with uniform tread wear across various chassis and drivetrain layouts (front/mid/rear engine; FWD, RWD, AWD)
• Fitment range: 17”–21” for broad performance coverage

The P ZERO™ TROFEO TRACK is DOT-marked for compliance with U.S. motorsport regulations and is specifically marked "For Competition Use Only." Designed with P-metric and Light Load sizes in accordance with Tire and Rim Association (T&RA) standards, this tire is exclusively targeted for the U.S. market. It offers aggressive performance with accessibility and confidence in compliance, making it ideal for:

• Club racers chasing lap records and dry-surface dominance.
• Amateur motorsport drivers participating in the Sports Car Club of America (SCCA), National Auto Sport Association (NASA), Time Attack, autocross, High Performance Driver Education (HPDE) events, and more.
• Track day drivers seeking consistent performance without stepping up to full racing slicks.
• Performance car owners looking for a legal, high-performance tire for weekend track use.

Designed specifically for the unique demands of the U.S. track community, the P ZERO™ TROFEO TRACK is built at Pirelli’s American factory in Rome, Georgia, a facility that serves as a hub for innovation and local performance production. As the first FSC®-certified tire plant in the world, it also represents a key milestone in Pirelli’s global sustainability journey. The FSC® certification certifies that the natural rubber and rayon used in select production processes come from forests managed according to strict environmental and social standards.