In collaboration with car manufacturers Pirelli creates markings, visible on the side of the tire, that clearly identify the car brand.
The homologation process works in parallel with the OEM's vehicle development process and takes around three years.
The PERFECT FIT means:
A perfect fit with the car, enhancing all the vehicle benefits. Optimum performance, handling and safety for the specific car model.
Original Equipment marked tires, introduced together with Porsche in the 1980s, are now requested by all top car manufacturers to help customers in finding the right tire for their car.