THE PERFECT FIT
Pirelli works to create the PERFECT FIT between car and tire in collaboration with the best car manufacturers.
This collaboration is carried out through dedicated technologies, processes and materials. Mixing these elements which are designed from the first phases of the project, Pirelli is able to develop marked tires custom-made for any kind of vehicles.
In collaboration with car manufacturers Pirelli creates markings, visible on the side of the tire, that clearly identify the car brand.
From the specific requirements of car manufacturers, to tailor-made tires for each model
The homologation process works in parallel with the OEM's vehicle development process and takes around three years.
The PERFECT FIT means:
A perfect fit with the car, enhancing all the vehicle benefits. Optimum performance, handling and safety for the specific car model.
The creation of a base tire with a perfect interaction between advanced design activities and unique craftsmanship capabilities. Development through several tests: handling in both dry and wet conditions, aquaplaning behavior, winter performance, rolling resistance, integrity and high speed.
Original Equipment marked tires, introduced together with Porsche in the 1980s, are now requested by all top car manufacturers to help customers in finding the right tire for their car.