External Community

Group companies encourage and, where necessary, provide support for social, cultural and educational initiatives geared towards promoting personal development and improving standards of living. (Article 5 of the Ethical Code ).

"Pirelli Group supports and respects the protection of internationally proclaimed human rights" (from the "Health, Safety, Environment and Social Responsibility" Policy)

The awareness of its role in promoting the civil and cultural progress of communities where it operates has been a cornerstone of Pirelli's business culture for over 130 years. This commitment is not only consistent with the principles expressed in the Ethical Code and Group Social Responsibility Policy, but also forms an important part of Pirelli's strategy of maintaining its role as an international company that is one of the most integrated within the communities where it operates.

This is why the Group organises and backs the protection of human rights and improvements in the living conditions of local communities, from health to education, from art to sport, working with both public and private institutions, local authorities, associations and bodies that are chosen on the basis of criteria designed to ensure their quality.

Speaking about sustainable social integration, Group Chairman, Marco Tronchetti Provera, said in a recent interview, "This is a necessary and constant commitment, working at a business as well as at an ethical level. The business lives with its human and financial resources, with its suppliers, customers and competitors, and will only enjoy enduring growth and success if it is integrated within a balanced social setting. … We are Brazilians in Brazil, Argentineans in Argentina, and Italians in Italy."
 

Contributions and donations

Initiatives in the world

 

The table below shows the contributions and donations made by Pirelli & C. Group in the three-year period 2008, 2007 and 2006, broken down by category:


The current complexity associated with the economic situation has led to revaluation of what has been allocated to the different areas of intervention. The changes for 2008 shown in the table are indicative in this sense, which shows a significant reduction in the total amount of contributions and donations although, when the individual items are observed, there has been a substantial increase in resources allocated to research, training and solidarity, which are of fundamental social importance during hard economic times.
Consequently, the social responsibility of Pirelli is demonstrably sustainable and adequate.