Pirelli launches logo for the most sustainable tyres

Pirelli tyres with at least 50% sustainable materials will be identified by a special logo. The first to adopt it will be the new P Zero E

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In its drive towards ever greater environmental sustainability, Pirelli has designed a logo to identify tyres that contain at least 50% natural and recycled materials. With this new logo, represented by two arrows in a circle, consumers will be able to easily recognise the most sustainable tyres. This will highlight Pirelli's commitment to the environment, which always goes hand in hand with the high level of safety performance of each of the company's products.

The latest Pirelli marking was used for the first time on the P Zero E. This tyre contains more than 55% of materials of bio-based and recycled origin* throughout the entire range at launch, as certified by Bureau Veritas: a world leader in verifying conformity and certification in quality, environment, health, safety, and social responsibility standards (ISO14021).

Giovanni Tronchetti Provera, Head of Sustainability and Future Mobility at Pirelli, said: “For several years, Pirelli has consistently reduced its environmental impact: a policy confirmed by all the main sustainability indices, which have recognised our commitment and transparency both in terms of results and ethos. For this reason, for example, we indicate the percentage of sustainable materials by saying ‘at least' rather than ‘up to'. We will now continue down this road, which our car manufacturer partners also recognise and appreciate.”


Pirelli's path towards reduced environmental impact includes the ever-increasing use of sustainable materials. Pirelli's initial objective, originally set for 2025, has already been achieved two years early thanks to P Zero E. The next step, set for selected product lines by 2030, envisages the use of at least 60% of materials of bio-based origin and 12% recycled, with less than 30% of fossil-derived ingredients


These innovations have set in motion a virtuous path both at quantitative level – thanks to increasingly higher percentages of sustainable materials – and qualitative level, through the certification of supply chains to internationally accredited standards.

In 2021, for example, Pirelli was first to produce an FSC® (Forest Stewardship Council®) certified tyre that uses natural rubber and FSC® rayon. The certification confirms that plantations are managed in a way that preserves biological diversity and benefits the lives of local communities and workers, while ensuring economic sustainability.

The main challenge in developing the new P Zero E was to combine the need for sustainability with the high performance required from a UHP tyre. This objective was reached thanks to these new materials, which include:

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Lignin comes from the scrap of the pulp and paper industry. Lignin contributes to tyre durability and foreseen rolling resistance reduction.


Rice husk ash silica derives from the scrap of rice cultivation. Silica is widely used in tread compounds to obtain a high level of performance in wet conditions. Rice husk ash silica is a good replacement for fossil-based silica in such tread applications.


Circular carbon black derives from end-of-life tyres pyrolysis oil. Pyrolysis is a way to prevent landfill disposal of end-of-life tyres. Carbon black is used in rubber compounds to optimise stability, strength, and durability of tyres.


Bio-circular polymers are made from monomers derived from used cooking oils or tyre pyrolysis oil. They are a replacement for fossil-sourced polymers.


Natural rubber is obtained from the latex of Hevea Brasiliensis, the rubber tree. This is a material 100% derived from biomass.


Bio resins are plasticisers deriving from vegetal biomass such as plant seeds (sunflower or canola) or forest-based resins. Bio resins are versatile ingredients, providing a better balance of dry and wet performance.


Rayon is a textile reinforcement of a tyre, with fibres deriving from cellulose.


* Thanks to a combination of physical segregation and mass balance approach. Depending on tyre size, bio-based and recycled content ranges between 29-31% and 25-27% respectively. Bio-based materials are natural rubber, textile reinforcements, bio-chemicals, bio-resins and lignin, while recycled materials are metallic reinforcements, chemicals and - through mass balance - synthetic rubber, silica and carbon black. According to ISO 14021