The strong partnership with the world’s best Car Makers allows us
to be the undisputed leader in this segment and to create a tyre custom-made for every specific supercar
Dedicated technologies, processes and materials. Expertly mixing these elements, which the engineers identify from the very beginning, has made us able to create the perfect tyre, tailored to each model and specifically homologated by the Car Makers.FIND YOUR PERFECT FIT
The set of relevant and customized information for safety, driving experience and lifestyle provided to the Premium consumer makes our tyres really smart. Furthermore, through the choice of color and finishing, each tyre becomes a distinctive feature for car’s aesthetic and uniqueness.DISCOVER PIRELLI COLOR EDITION
Our commitment to racing has always enabled us to experiment with materials and technological innovations that can be quickly transferred to our road tyres
The F1® World Championship is the ideal platform to develop P ZERO’s technological know-how and products, reinforcing Pirelli’s reputation as the world leader in ultra high performance tyres.
All the technology we develop in Motorsport competitions is then transferred into our road products. Race cars requirements are key factors to improve the performance and control features of the tyres.
P ZERO™ is ever a point of reference: technologically the most advanced, the best performing, the most coveted. A continuous story of success on the road, derived from motorsport activity and from collaboration with top car manufacturers.