Innovative technologies to enhance your driving experience

Discover the technology of Pirelli tyres: guaranteed performance and safety.

The constant quest to transcend the boundaries of tyre technology and the constant desire to be ahead of the game and innovate have enabled Pirelli to set trends and reach the cutting edge on a global scale.

Pirelli knows all about tyres and has created several innovative technological solutions to increase driving comfort and ensure total mobility. Comfort is covered by the Pirelli Noise Cancelling System™; when it comes to total mobility, Pirelli has studied and developed two technologies: Pirelli Seal Inside™ and Pirelli Run Flat.

Cyber™ Tyre is the first system based on sensorized tyres in the world to gather vital data and communicate this in real-time to the car. For a safer, tailor-made top driving experience with high performance levels. Greater driving safety and peace of mind.

Enjoy a long and carefree drive, with an extra boost in battery range when choosing ELECT™ tyres, engineered to dissipate less energy thanks to low rolling resistance.