At Pirelli, we are as passionate about control as we are about performance. That is why we have developed Pirelli Performance Centres. Established in 1998, the PPC concept was the first established performance club in the UK.

Each Pirelli Performance Centre offers an unrivalled level of expertise when it comes to recommending, fitting and balancing high performance tyres. A service complemented by first class customer care and attention. 

Since the concept of PPC was made a reality, it has gone from strength to strength, although the key objectives have remained the same; providing a network of dealers with high technical levels and commitment to service, allowing Pirelli to direct drivers of High Performance cars with confidence. 

Pirelli believes the Pirelli Performance Club has been the flag bearer for the tyre trade in raising standards, indeed the Pirelli concept of technical excellence has been so successful that several other manufacturers have followed suit with their own clubs targeted at raising standards. 

The PPC concept arguably stands apart from other clubs by having the most demanding of technical audits, which PPCs have to pass twice a year. The audit is constantly evolving, with the current audit consisting of 130 separate items. This ensures the highest of standards are achieved, maintained and, crucially, increased in each Pirelli Performance Centre. 

The depot with the best audit results for the year is awarded the prestigious title of Pirelli Performance Centre of the Year – an industry recognised achievement. In its first year as a Pirelli Performance Centre, Selecta Tyre in Rugby was announced as Pirelli’s PPC of the Year after scoring exceptionally highly in the 2014 club audit. Selecta Tyre Ltd began trading in 1973 and remains an independent family-run business. More than 40 years on, it now has 15 branches in the country, including the award-winning Pirelli Performance Centre on Railway Terrace in Rugby, and continues to go from strength to strength. The presentation took place on Wednesday 11th February 2014 at Selecta Tyre in Rugby.

So to get the best from your high performance car, you know where to come.