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Sustainability Journey Program: certified dealers committing to efficiency and responsible approach

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Discover pioneering tyre dealers committed to improve efficiency and operational excellence.
Each point of sale is independently certified by TÜV SÜD, ensuring transparency, credibility, and trust across the value chain.
How to Identify Certified Dealers
Look for the distinctive Sustainability Journey badge - displayed both in-store and online on Pirelli’s website. This badge signifies compliance with standards certified by TÜV SÜD.
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Why choose a Certified Dealer?

01

Efficient and committed service

Experience high-quality, efficient service backed by resource optimization and a strong commitment—aligned with outstanding HSE (Health Safety and Environment) protocols.

02

Sustainability-Expert Retailers

Rely on dealers who are trained and informed, integrating efficiency into their operations and daily activities.

03

Confidence towards Certified Excellence

Choose retailers who follow the way in responsible practices, meeting evolving regulations and industry trends with certified credibility.

Certification that matters

The journey
To achieve the Certification, dealers will have to:
  • Complete a comprehensive Environmental, Social and Governance (ESG) assessment
  • Commit towards continuous improvement
  • Follow specialized training
  • Pass a third-party certification audit by TÜV SÜD
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The Certification
The purpose of the certification path is to achieve the qualification of “Sustainability Journey Certified Partner”, which identify dealers committed to more responsible practices. Through this Third-Party certification (by TÜV SÜD), Pirelli supports dealers committed to generating a positive impact across the entire value chain, in line with the evolving needs of consumers.