NEW TYRE GENERATION
Discover the new P ZERO™ E
Designed for EV
More than 55% Bio-based & Recycled materials4
No stress in case of puncture with RunForward™ Tech
Best rate on the European standard labelling (A-A-A) for efficiency, wet braking, and acoustic impact in all sizes at time of launch1
Ultra-low energy consumption
Optimal braking performance
Outstanding comfort
High total mileage before replacement, crucial for electric vehicles whose additional weight typically causes more stress on tyre wear and tear.
RUNFORWARD™ TECHNOLOGY
No stress in case of puncture
The new RunForward™ technology2 lets you continue driving in the event of a puncture up to 40 km at a reduced speed.
BIO-BASED AND RECYCLED MATERIALS
Reduced environmental impact5
Pirelli tyres with this specific logo on the sidewall are made of more than 50% Bio-based & Recycled materials4, verified by an independent certification body.
ELECT™ TECHNOLOGY
Designed for electrified cars
Elect™ technology3, specifically developed for electric and plug-in hybrid cars to meet their particular needs. Discover more on pirelli.com/elect.
Select the topic and discover more
Not just another
achievement.
P Zero™ E is made of more than 55% Bio-based & Recycled materials4 across the entire range at launch such as: natural rubber, rice husks, bio resins.
P Zero™ E wins the international Compasso d’Oro
For the very first time, a tyre has scooped one of the world’s most prestigious design awards, recognizing its innovation and technological excellence
Piero Misani, Pirelli’s Executive Vice President and Chief Technical Officer, said:
This prestigious recognition celebrates Pirelli’s design excellence and the innovative scope of products like P Zero E, confirming the role of research and development as a driver of progress and sustainability. Our constant commitment in the field of R&D has made Pirelli a benchmark in the global industry for technological innovation and cutting-edge solutions for future tire development, thanks to the use of new materials with reduced environmental impact and the increasingly widespread use of advanced artificial intelligence throughout every phase.
We are here to help you.
1 All 17 sizes available at product launch have been rated triple A class on EU label (A class in efficiency, A class in wet braking, A class in external noise).
2 All 17 sizes available at product launch include RunForward™ technology, that enables driving up to 40km at up to 80km/h in case of a flat tyre. Source: Pirelli R&D internal tests.
3 All 17 sizes available at product launch include Elect™ technology. Discover more on pirelli.com/elect
4 All 17 sizes available at product launch. Thanks to a combination of physical segregation and mass balance approach. Depending on tyre size, bio-based and recycled content ranges between 29-31% and 25-27% respectively. Bio-based materials are natural rubber, textile reinforcements, bio-chemicals, bio-resins and lignin, while recycled materials are metallic reinforcements, chemicals and - through mass balance - synthetic rubber, silica and carbon black.
5 vs. Traditional UHP tyre P Zero™ (PZ4 size 235/45R18), normalized by mileage, according to ISO 14026 and verified by Bureau Veritas.
* © Carlo Furgeri Gilbert, courtesy of Fondazione Pirelli