People, planet, product. These are the central themes of this room, you can imagine them as contiguous in the same space: our journey starts with Natural Rubber and the project that saw Pirelli produce the world’s first FCS™ certified tyre, then the BirdLife International project, which features Pirelli and BMW in safeguarding the natural ecosystem. Whether we’re talking about the sustainable supply chain awarded by Pirelli Supplier’s Award, or Road Safety that sees Pirelli play an active role in the Un Road Safety Fund, our commitment has a focus on people’s lives, having a positive impact on them, caring about diversity and inclusion. It led us to gain international acknowledgement of our commitment among the most important market indices.
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