Product and R&D
This room, looking like a P Zero World, is the home for Pirelli products and their stories: car, moto and cycling with their different seasonal version. How does R&D work in an innovation-driven Company? Here you’ll find out more on how products and their technological features are designed and built: innovation starts with knowledge (Master R&D) and technological evolution grows through virtual simulation.Here you’ll get to know about Specialties and Superspecialties, such as Cyber Tyre, and tyres conceived to enhance your car performance thanks to our perfect fit strategy and long-lasting relationships with vehicle manufacturers.
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