Why Pirelli

WHY PIRELLI

Pioneering innovation to stay ahead of the game. This is the philosophy that has taken Pirelli to the forefront of the industry on a global scale.
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Founded in Milan in 1872, today Pirelli stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. 

With over 40 years of experience in the Premium and Prestige segment Pirelli is a Pure Consumer Tyre Company, has a particular focus on the High Value tyre market and is constantly engaged in the development of innovative products to address the most specific mobility needs of the final Consumer, such as Specialty and Super Specialty tyres.

The company’s product range consists of innovative tyres for cars, motorcycles, and bicycles due to the solid partnerships with the most prestigious manufacturers. These collaborations allow Pirelli to develop tyres, depending on the model, which are tailor made to satisfy the specific needs of the most sophisticated consumers.
PIRELLI HEADQUARTERS

OUR SPONSORSHIPS

FORMULA 1® CHAMPIONSHIP
FISI
IIHF ICE HOCKEY WORLD CHAMPIONSHIP
INTER GLOBAL MAIN SPONSOR
LUNA ROSSA PRADA PIRELLI TEAM
SUPERBIKE FIM WORLD CHAMPIONSHIP

FORMULA 1® CHAMPIONSHIP

Performance, safety and control: the challenge continues. Passion, creativity and experience: the winning formula.
5 million
SPECTATORS ON TRACKS, IN 20 RACES
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FISI

Official Sponsor and Official Tyre Supplier
4 years (2018 – 2022)

IIHF ICE HOCKEY WORLD CHAMPIONSHIP

Pirelli is a sponsor of the IIHF Ice Hockey World Championships from 2017 to 2023.
64 games over 17 days
INVOLVING THE WORLD’S BEST 16 TEAM

GLOBAL TYRE PARTNER

A long-lasting collaboration made possible thanks to common values: passion, performance, teamwork and an international approach
27 years
OF SUCCESSFUL PARTNERSHIP
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LUNA ROSSA PRADA PIRELLI TEAM

Pirelli and Luna Rossa, perfect union: exceptional performance through innovation, technology and passion for competitions.
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SUPERBIKE FIM WORLD CHAMPIONSHIP

Precision, technology and speed: three words that can accurately describe the superbike FIM World Championship.
Since 2004
EXCLUSIVE TYRE SUPPLIERS