The world of work is changing, space and time are undergoing revolutionary change and even the needs of workers are no longer the same. To help its employees deal with these changes and better balance work and family life, Pirelli has enhanced its welfare offering, transforming it into a suite of mainly digital services, respecting the new safety and distancing rules dictated by Covid-19.
To help parents working from home manage their children, Pirelli has launched the “Pirelli Smart Kids” program, weekly online “edutainment” activities for employees' children between the ages of 3 and 11, divided by age group and subject areas. These include workshops to stimulate creativity, for English, one dedicated to technology and innovation and many others. In the context of this program, the Fondazione Pirelli and Pirelli HangarBicocca are taking a particularly significant role, putting to use their experience in the educational field through workshops and digital teaching activities linked to entrepreneurial culture and art. To support homeworking, in addition, Pirelli is offering, via its online company training platform “Learning Lab”, two new sections to give employees – through videos, tutorials and guidebooks – information for the better use of the digital instruments already available to them for homeworking.
Pirelli, in addition, for the psychophysical wellbeing of its employees, has launched an offering of free online courses in ‘Mindfulness', conducted by specialists in the area, and wellbeing (yoga, stretching, pilates, physical exercise) with the possibility of doing exercises at home with a dedicated trainer. From the beginning of the emergency, these instruments have been accompanied by a family care window where employees can get useful support in the management family and social situations. There is also a listening centre to support "caregiver" employees who are involved, for example, in the care of a non-self-sufficient relative or people experiencing moments of significant change within the family nucleus.
These activities look not only at the present situation but also towards the future, to the new ways of working and forms of mobility that are renewable and always more sustainable. In this regard, Pirelli will offer its employees some Pirelli CYCL-e around electric bicycles, a rental service for high-end assisted-pedaling bicycles. The initiative is also a pilot test for the development of the initiative on a large scale and aimed at other companies as well. Always attentive to the theme of mobility, Pirelli already provides employees who cycle to work a changing area with showers.
Welfare has a long tradition at Pirelli and the company provides a variety of services. These include the in-house medical centre at the company headquarters, which offers specialist visits free of charge; a company concierge service for a variety of daily needs, such as dry-cleaning, tailoring, post and package collection point. At all its Italian sites – Milan headquarters, Settimo Torinese and Bollate factories - there are libraries for employees.