PRODUCT AND R&D
Collezione





PRODUCT AND R&D
FIND The Perfect Tyre
FOR YOUR CAR





PRODUCT AND R&D
Road



The Pirelli brand has long been recognized for its strong racing DNA and as a leader on the track. Pirelli offers a complete lineup of racing tyres for both on-road and off-road competition.




PRODUCT AND R&D
Run flat



They provide greater control of the car in emergency conditions and allow you to continue driving safely even during a rapid loss of inflation pressure.






PRODUCT AND R&D
Seal Inside



Pirelli’s self-sealing technology allows you to continue driving safely after a puncture, maintaining complete control of the vehicle and taking road safety and driving pleasure to the next level.






PRODUCT AND R&D
PNCS



The Pirelli Noise Cancelling System™ (PNCS) is a technology that is able to lower the noise inside the vehicle, thanks to a sound absorbingdevice applied to the inside circumferential wall of the tyre, reducing noise by half.






PRODUCT AND R&D
Elect



Electrified cars are the same as the others in their appearance but in fact have very different characteristics. This is why you need specially dedicated tyres.
Pirelli and the electric revolution






PRODUCT AND R&D
SUMMER



When summer arrives, and the temperatures rise, Pirelliis always on hand to ensure that you have the best driving experience and the safety you need.

Pirelli summer tyresare made from a specific type of compound designed to maintain high levels of reliability even at high temperatures. The unique profile of Pirelli’s summer tyres is designed to ensure lower rolling resistance, perfect grip on the road, and a shorter braking distance. These summer car tyres, created specifically for use during the hottest periods of the year, are available in many different models so that they can be fitted on all types of vehicles: from city cars to SUVs and sports cars to saloons.






PRODUCT AND R&D
Winter



Pirelli has a vast selection of the best winter tyresfor cars, which will immediately adapt to low temperatures and ensure control, stability, and safety even during the coldest periods of the year.

Winter can be unpredictable, with road and weather conditions varying much like the stages during a rally weekend, which is why we had the professional rally driver Andreas Mikkelsen try out our Cinturato™Winter 2, the latest edition to the Cinturato™family.






PRODUCT AND R&D
All Season



Hop in the passenger seat with our special guest Danica Patrick as she gives our new Scorpion™As Plus 3 a spin!

Hop in the passenger seat with our special guest Danica Patrick as she gives our new Scorpion™As Plus 3 a spin!






PRODUCT AND R&D
All Season

Pirelli’s all season tyresare designed for those who do not want to change their vehicle’s tyres every summer or winter, but still require tyres that offer an optimal response in all weather conditions.





PRODUCT AND R&D
Sport

Racing DNA, state-of-the-art technologies for outstanding performance levels and a great tradition of Italian design: DIABLO™product family best expresses the value of Pirelli brand.





PRODUCT AND R&D
Touring



Designed for travellers who share Pirelli’s interpretation of the Gran Turismoconcept, restyled through passion and racing DNA, ANGEL™is the product family dedicated to the sport touring world. Excellent performance, reliability and safety for the rider who enjoy traveling long distances.

Spread the wings of your passion, ride withthe newANGEL™ GT II.The tyre that rewrites the rules of the Sport Touring segment in terms of mileageand safety. Feel the Italian Gran Turismo vibe with ANGEL™GT II.






PRODUCT AND R&D
Offroad

Sand, grass, mud or rocks, nothing can stop Pirelli's tyres. Designed for off-road recreation and racing, our tyres are developed with feedback from riders with impressive 68 World titles in theFIM Motocross World Championships. Whatever the discipline, Enduro, Motocross, Cross Country or Trials, Pirelli has the right tyre for your terrain.





PRODUCT AND R&D
Urban



Urban cycling unlocks a new city experience. Whether you’re commuting, exploring or simply on the go, Pirelli clyncher tyres deliver ideal performance for your bike. So you can enjoy a safer, faster and more sustainable ride.

Follow your instinct. No more limits, no more obstacles. Cinturato™Velo is the tubeless-ready clincher tyre from Pirelli, crafted around protection and comfort, without compromising performance.






PRODUCT AND R&D
Gravel



For the sport rider who requires the absolute highest in street performance, for riders who enjoy touring and traveling long distances: Pirelli has a wide range of products for Street use that can satisfy the most demanding motorcyclists across every segment.

The greatest passion take patience, precision and can get you a dirty.




PRODUCT AND R&D
MTB



The Pirelli Scorpion™ MTB range was born from Pirelli's experience and know how in the world of off-road competitions. Rally and motocross are an integral part of our DNA and were the starting point for the research and development that culminated with the Scorpion™ MTB. The shape of the knobs was based on the experience and technology behind the Scorpion™ MX range, which has been used on every motocross and supercross race circuit in the world, winning more than 65 world titles.

What happens when a Company with more than 100 years of motorsport experience joins the forces with a three-times DH World Champ to develop a World Cup Tyre range?






PRODUCT AND R&D
R&D




The research and development activities carried out by Pirelli constitute a central phase for the development of new products.Pirelli’s model for research and development is carried out through a number of collaborations with partners who are external to the Group -such as suppliers, universities and the vehicle manufacturers -for the purposes of pre-empting technological innovations for the sector, to direct research and development activities, and to respond to the needs of the end consumerTechnological innovation is an essential element of the Pirelli strategy and plays a central role in the company’s business model. The research and development activities contribute substantially to the improvement of environmental efficiency along the entire product life-cycle, from the innovative raw materials to the process, distribution, use and up to the end of life of tyres.
The Pirelli Open Innovation model in support of Research and Development




PRODUCT AND R&D
R&D

The research and development activities carried out by Pirelli constitute a central phase for the development of new products.Pirelli’s model for research and development is carried out through a number of collaborations with partners who are external to the Group -such as suppliers, universities and the vehicle manufacturers -for the purposes of pre-empting technological innovations for the sector, to direct research and development activities, and to respond to the needs of the end consumerTechnological innovation is an essential element of the Pirelli strategy and plays a central role in the company’s business model. The research and development activities contribute substantially to the improvement of environmental efficiency along the entire product life-cycle, from the innovative raw materials to the process, distribution, use and up to the end of life of tyres.
Go to Link




PRODUCT AND R&D
Cyber

Cyber™ Tyre is the first system based on sensorized tyres in the world to gather vital data and communicate this in real-time to the car.For a safer, tailor-made top driving experiencewith high performance levels.
Go to Link




PRODUCT AND R&D
OEM




Pirelli has established long-lasting relationships with major Prestige and Premium vehicle manufacturers. The development of products in partnership with these car and motorcycle manufacturers is geared towards producing tyres that match the dynamic characteristics and electronics of the vehicles, fundamental to the Pirelli business model because they give Pirelli broad visibility on the sector’s technological innovations and consumer needs, which then goes into product development before going to market.

P ZERO EXPERIENCE is a top class driving event for supercar owners.The exclusive track day combines a 360° Pirelli brand experience, encompassing all of the driving emotions on the most renowned tracks and roads all over the world. In addition to driving your own supercar on the track, all participants have the chance to test drive the high-performing models from the best car manufacturers for whom Pirelli designs and develops custom-made tyres.




PRODUCT AND R&D
From Race to Road

At Pirelli, racing provides with the greatest opportunities to reduce development times, a test bed for concepts, ideas and experience to be transferred directly to production tyres.





PRODUCT AND R&D
P Zero




P ZERO ™World, a new premium retail and brand experience center around the world, is offering top level products and services for drivers who expect the very best.

P Zero™World: this name is a byword for a tyre shop concept extraordinaire, which concentrates in particular on products and services for the Premium and Prestige segments. Discover our flagship stores!




PRODUCT AND R&D
Proving Ground




Minimal development times, fewer prototypes to dispose of and greater collaboration with car manufacturers. These are the principal outcomes which Pirelli hopes to achieve thanks to the new static simulator which was inaugurated in the Research & Development centre in Milan.

A new simulator at the Pirelli Research & Design centre contributes towards bringing digitalisation into tyre design as well.




PRODUCT AND R&D
The Art of Making Tires




What if art is just the place where human beings find the strength to overcome their limits?
Pirelli 150 years Celebrating 150 years Pirelli WOR(L)D House of Pirelli Podcasts Fondazione Pirelli back to pirelli.com
EN it

Product and R&D

This room, looking like a P Zero World, is the home for Pirelli products and their stories: car, moto and cycling with their different seasonal version. How does R&D work in an innovation-driven Company? Here you’ll find out more on how products and their technological features are designed and built: innovation starts with knowledge (Master R&D) and technological evolution grows through virtual simulation.Here you’ll get to know about Specialties and Superspecialties, such as Cyber Tyre, and tyres conceived to enhance your car performance thanks to our perfect fit strategy and long-lasting relationships with vehicle manufacturers.

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