House of Pirelli
A 3D journey that drives you on the 150 years of Pirelli’s history and innovation
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House of Pirelli
House of Pirelli uses the immersive codes typical of gaming in an innovative experience of exploration and in-depth analysis across four virtual rooms dedicated to “Product and Research & Development”, “Sustainability”, “Sport”, “Art & Culture”. The three-dimensional environments present the products of yesterday and today, the sustainability pledge, the activities in sports competitions and the artistic and cultural initiatives starting with the Pirelli Calendar.