Events

Pirelli Will Toast Dad in Style

Once again Pirelli will sponsor the beautiful Rodeo Drive Concours D'Elegance, that will take the streets of Beverly Hills on Father's Day. 

Home Road Cars Events Pirelli Will Toast Dad in Style

On June 19th, Beverly Hills' iconic Rodeo Drive will be transformed from luxury shopping mecca to Concours D'Elegance as it has every Father's Day since 1993. The event is sure to once again thrill with this year's line-up of rare vehicles that will be on display on Rodeo Drive, as well as paraded around Beverly Hills for all to see. Pirelli joins the highly anticipated Father's Day fete as industry insiders, celebrities, fans and families converge to celebrate the love of the automobile.

The Concours d'Elegance returns this year on June 19th  from 11 a.m. to 4 p.m. offering everything from luxury shopping to fine dining, to exotic and luxury automobiles. The event, which was founded by Bruce Meyer (founding chairman of the Petersen Automotive Museum), is a daylong celebration that winds its way through Beverly Hills via a parade of 50 hand-picked cars, plus offers up another 50 staged cars concours-style on Rodeo Drive.

The Route & The Celebration


The 2022 Father's Day car show includes a planned parade starting at City Hall and concluding on Rodeo Drive, giving fans the chance to see the vehicles in action and up close. The collection includes everything from collectibles to race cars and will showcase the best from Lamborghini, Bugatti, Ferrari, McLaren, Bentley and others.


Details of the day include:
• Parade kick-off at City Hall with opening remarks from the city's Mayor and a parade escort from Beverly Hill's finest.

• Rodeo Drive will be covered in amazing vehicles as the Tour and staged cars come together.

• Sponsored stations from brands like Pirelli where fans and families can engage and toast to Dads.

• Good food and good shopping along the fables Rodeo Drive to elevate the experience and make a day of it.

• Giving back to community organizations like the Beverly Hills Police Officers Association and Beverly Hills Firefighters Association.

The Rodeo Drive Concours d'Elegance has been setting records and upping the bar since its inception almost thirty years ago.  Today, it is one of the world's largest car shows and continues to be named as a must-see event year after year.  What better way to Toast Dad this Father's Day than a spin around Beverly Hills with automobile royalty?