Pirelli at the Goodwood Festival of Speed

Pirelli will play a key part in the festival as exclusive tyre partner, previewing three brand new products

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There's a spectacular event held each summer in the south of England that has already passed into motoring legend. We're talking about the Goodwood Festival of Speed, the world's biggest open-air celebration of all things automotive, where around 600 cars and bikes take pride of place thanks to display runs, launches, world premieres, and plenty more. This year, the show takes place from 13 to 16 July with Pirelli at the forefront as exclusive tyre partner for the first time.

“I'm pleased that Pirelli is partnering with the Goodwood Festival of Speed. It is an excellent fit for us” -explained Marco Tronchetti Provera, Pirelli Executive Vice Chairman and CEO – “As a market leader in high end tyres, Pirelli feels at home among the world's leading premium and prestige carmakers. This also goes for the Festival's attention to motorsport, an area we have been involved in since 1907. Finally and importantly, we identify with and appreciate the Festival's interest in new forms of sustainable mobility, as we are focused on developing new technologies to make mobility ever more sustainable.”

Pirelli and The Goodwood Estate announced a multi-year partnership and are working together to create a number of exciting activations on and off the hillclimb. Pirelli will be present at the Goodwood Festival of Speed with two exhibition spaces that will illustrate key elements of the company: 150 years of evolution in high-tech products, racing spirit, art and culture, and sustainability. One of the spaces will be dedicated to the iconic P Zero family of tyres, where three new products will be previewed to mark the imminent renewal of Pirelli's entire high end range.

Goodwood owner, The Duke of Richmond, said: “Pirelli has an outstanding reputation for excellence and innovation, qualities that make them a welcome addition as a Goodwood partner. As the leader in the prestige tyre market and the official supplier of tyres to F1, the pinnacle of motor racing, we are excited to have them on board for the 30th anniversary of Festival of Speed.”