What to expect from Pirelli at Goodwood

A large exhibition space will showcase key aspects of the company: over 150 years of evolution expressed through high-level technological products, asport in company's DNA, commitment to art and culture, and a focus on sustainability.

On this occasion, Pirelli will unveil three new tyres that mark the renewal of the entire P Zero family, embodying the concept of "contemporary performance." Sportiness and speed are no longer the only sought-after features. Pirelli embraces the evolution of the car in line with automotive market trends and new forms of sustainable mobility. It achieves this by developing technologies that make tyres more efficient, silent, and long-lasting.

These topics, and much more, will be discussed during Pirelli Talks: two 30-minute sessions featuring representatives from the automotive industry (Friday 14th) and motorsports (Saturday 15th).

Track enthusiasts will also have the opportunity to get up close to a Formula 1 show car equipped with the 18-inch tires introduced in 2022, representing one of the prime examples of technological transfer "from race to road." These tyres are closer  to road tyres than  the 13-inch ones that had been used since the 1960s. A corner of the stand will also be dedicated to the P Zero Experience, Pirelli's exclusive track days that allow supercar owners to experience the thrill of driving on the world's most renowned circuits. And if that's not enough, visitors can take the wheel of two Pirelli simulators and race virtually on the same circuits as professional drivers. The world of two wheels will be represented by a Ducati Superleggera and the Trek Madone Racing Replica bicycle, both equipped with Pirelli tires.

While exploring the stand, the public can also discover some of the most famous products born of collaborations between Pirelli Design and a number of prestigious partners, such as the Roger Dubuis watch, Blossom skis, Ixoost speakers, and a scale model of a Sacs Tecnorib Speedboat walkaround. Additionally, a special edition of the Pirelli-branded Ciclotte Bike will be on display. After the debut of the first model a few months ago, a new edition (only one made) has been specifically developed for Goodwood, featuring graphics inspired by the event. Finally, visitors can also view the exclusive 2023 official merchandise collection.

Pirelli's social media channels will allow remote visitors to explore the stand and discover behind-the-scenes moments through live streams, photos, and videos of the highlights: from the hill climb to previews of the most highly anticipated supercars, and the exhibition of historic racing cars that have won the hearts of numerous fans.