A special edition of “World” is dedicated to the 150th anniversary, the company magazine which since 1994 has collected the legacy of the Rivista Pirelli, published from 1948 to 1972. The issue offers 26 words, one for each letter of the alphabet, chosen to their meaning, their strength and their ability to tell Pirelli. Thanks to the contribution of illustrator, authors, essayist and novelist, each word is explored with an original interpretation.
arts culture
Pirelli from A to Z, in a World special edition
Twenty-six word that define Pirelli, which tell it by highlighting the values that guided it over time, from its birth to today for 150 years
