Sustainability Channel

INTER CAMPUS ROMANIA: THE SEASON BEGINS!

Yesterday (10 November) at Slatina the Sports Lyceum of Inter Campus Romania was inaugurated, the programme that uses the game of football as an instrument of social integration, developed by FC Internazionale in collaboration with Pirelli and the New Community Association. 

Those attending the ceremony included Enrico Malerba, CEO of Pirelli Tyre Romania, Darius Diaclov, Mayor of Slatina, Aldo Montinaro, technical director of Inter Campus and Don Gino Rigoldi, president of the New Community.

“For Pirelli, after substantial investments in the Slatina production centre, to participate in the improvement of the local community’s social situation is a moral duty. The people who work for Pirelli live in Slatina, so it is right that we contribute to the development of their city. Through this project, we wanted to help all the children, both those who are well-off and those less so”, declared Enrico Malerba, CEO of Pirelli Tyres Romania.

“Pirelli is an example of commitment in the social and sporting life of Slatina”, said Darius Dialcov, Mayor of the city. “They train and educate the young generation, help them to develop themselves. I am pleased to see that 50 children from Slatina have been rewarded in this way”.

It was Christian Chivu who opened the 2009-2010 season of Inter Campus Romania, the Inter champion and Rumanian national player who is the star testimonial of this initiative, which aims at the social integration of boys from eight to 14 years-old through the activity and values of the sport.

PIRELLI SPONSORS THE "CHINESE FOOTBALL CHAMPIONSHIP"

Tomorrow at the Hangai stadium in Zhengzhou, the whistle will blow to kick off the first Chinese Super League (CSL) sponsored by Pirelli, the soccer event with the biggest following in the country, with 150 million TV viewers last year and an average of 25,000 fans in the stands for each game.

Organised by the Chinese Football Federation (CFA), from this year and for the next three seasons Pirelli will be the league’s institutional sponsor as a result of a preliminary accord signed today by Giuseppe Cattaneo, managing director of Pirelli China, and Lv Feng of the CFL.

The objective is to further reinforce the image of the Group through sport, supporting Chinese football, accompanying its evolution and offering an international know-how through a collaboration activity. An initiative that confirms the strategy of a growing integration into the Chinese community and its social fabric.

Chairman of the Pirelli Group Marco Tronchetti Provera said, “China is one of the leading markets in the world economy. Sponsoring the CSL is a great opportunity for those, like us, who have an important industrial presence and relations with the local community, which have become increasingly deep-rooted and profound over time. The popularity of football and its power of aggregation makes it an ideal vehicle to contribute to enabling the Pirelli brand to enter Chinese homes”.