We are among the main tyre makers globally, leader in the Premium segment with high technological content. Since our foundation in 1872, we have reached a commercial presence in over 160 countries and we have 22 manufacturing facilities on four continents and 38,000 employees.
We have always had a keen focus on research and development, investing around 3% of revenues each year in this area: one of the highest levels of research investment in the tyre industry. The goal is to constantly improve the quality of our products in terms of performance, safety and environmental impact, all in line with our vision and our strategy. We pursue our objectives combining financial profitability with social responsibility.
Having been involved in motor racing since 1907, we are currently the single tyre manufacturer for Formula 1™ for the 2014-2016 championship seasons and for the World Superbike Championship. This is an important challenge in terms of technological innovation and is a key means of promoting the Pirelli brand.
The excellence of our products, the popularity of the Pirelli Calendar, our prestigious involvement in Formula 1™ and our involvement in the fashion industry all contribute to the success of our brand throughout the world, such that Interbrand has estimated its value at €2.27 billion.