PZero Industrial Design Project for Clothing
In 2002, Pirelli decided to enter the world of clothing design with the PZero project. The name chosen by Pirelli to identify its fashion brand came directly from the tyre it invented in 1987 for the Ferrari F40 sedan (or saloon).
PZero industrial product design intends to maintain the company's primacy also in the field of clothing, relying on the originality of exclusive models across seasonal trends.
Years of research have enabled us to develop a unique collection of clothing and accessories, available in different colours and materials.