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Unique positioning in the industry, consolidated partnerships with Top Premium Car Makers, budget entirely allocated to R&D in the Premium segment and responsible manufacturing.
The engine of growth in the Tyre market, approximately three times the non-Premium, the Premium segment has always been ingrained in our DNA.
In steady and on-going increment the incidence of Premium cars over the total number of vehicles in use. Approximately 60% of Premium car sales are concentrated in Europe and Nafta countries, while the Asia Pacific Region is strongly increasing.
To Pirelli, "Premium" means state-of-the-art technology matched with product excellence.
Pirelli Research & Development can count on:
R&D INNOVATION LOOP
After more than 40 years of co-operation with Top Prestige and Premium Car Makers, we can boast the widest product portfolio in the market, with over 400 homologated and marked Top-of-the-Range Tyres.
Through a stringent homologation process, the major Car Manufacturers choose the Tyres that better meet the performance and safety requirements of each vehicle.
The connection between a Tyre and a vehicle does not end with the Original Equipment fitted on the car: using homologated Tyres marked by Car Makers to replace the original ones allows high performance and safety standards to be kept.
The homologation process can last up to 36 months. It starts with studying the performance of a new vehicle: driving performance, safety and comfort requirements affect the choice of Tyre.During the Tyre design stage, Pirelli Research & Development department and Car Makers' engineers work in close co-operation to device the ideal solution.Testing is the last phase of the homologation process: the Car Maker certifies that the perfect interaction between the Tyre and the vehicle has been achieved.
3 months THE TIME DEVOTED TO DESIGNING ON PAPER THE CHARACTERISTICS THAT A PARTICULAR TYRE SHOULD HAVE
4 rangesTHE RANGE OF PIRELLI ORIGINAL EQUIPMENT TYRES: P ZERO, CINTURATO, SCORPION, AND WINTER
3 YEARSTHE NUMBER OF YEARS IT TAKES TO CREATE AN APPROVED TYRE, FROM DESIGN TO PRODUCTION
AROUND 20OUTDOOR PERFORMANCES EVALUATED
AROUND 15INDOOR PERFORMANCES EVALUATED
2-6 MONTHSTHE NUMBER OF MONTHS IT TAKES TO MANUFACTURE A STANDARD TYRE
36THE NUMBER OF CAR BRANDS WITH PIRELLI APPROVED TYRES
1300THE NUMBER OF PIRELLI TYRE APPROVALS
Our growth strategy in the Business segments with the highest value continues
3 below are the major levers for value creation in the Premium segment:
Sophisticated geomarketing tools allow us to know exactly the breakdown and geographic distribution of Premium vehicles in use.Our strategy envisages the optimisation of our distribution channels with the aim of ensuring our Premium Clients the best service level through a more pervasive geographic reach and a higher engagement.
RETAIL COVERAGE AND MANAGEMENT
DIGITAL TRADE ENGAGEMENT
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