Communications icon: the value of an art which tells history beyond time
The evolution of an innovation and communications icon, able to anticipate and mark new trends.
Between continuous experimentation and cultural provocation, the three symbolic Eras of a refined and exclusive editorial product.
The Pirelli calendar reflects our Group's industrial tradition: pioneering innovation to stay ahead of the game. This is the philosophy that has taken Pirelli to the forefront
of the industry globally.
MARCO TRONCHETTI PROVERA
CHAIRMAN AND CEO