...tech and knowledgecustom made tyre marking

CUSTOM-MADE TYRE MARKING

Pirelli works in collaboration with the best car manufacturers to create the PERFECT FIT between car and tyre. This collaboration is achieved through dedicated technologies, processes and materials. By mixing these elements, Pirelli is able to develop marked tyres, custom-made for any kind of vehicle.

BENEFITS

WHY CUSTOM-MADE TYRES

DIFFERENT KIND OF CONFIGURATIONS

Car manufacturers are used to developing new models to answer drivers’ needs. In the same way, tyres must be adapted to the specific features of each car in order to respond to drivers’ needs and get the best performance in every condition.

WEIGHT DISTRIBUTION

Every car is different. They have different weights and specific configurations. Different engine positions modify the weight distribution and consequently the tyre’s impact on the road and the car dynamics, requiring a dedicated optimisation of the tread.

SYSTEM AND ELECTRONICS

Control systems, like ABS, EPC and TPMS, are based on original equipment tyre characteristics. Marked tyres can guarantee compliance with the car manufacturer’s requirements, avoiding any possible risk associated with the malfunction of electronic systems. Moreover, only a tyre with high dimensional accuracy can guarantee the perfect function of all components in the latest vehicle generation (all-wheel drive, hybrid systems, driving aids).

READING TYRES

HOW TO READ A MARKED TYRE

HOMOLOGATION

DEVELOPMENT PROCESS

CO-DESIGN 2 - 3 MONTHS

A synergic cooperation with top car manufacturers to suit the dynamic personality of each car model. To provide the best in terms of comfort and handling, or simply in terms of overall balance and performance.

PROTOTYPE DEVELOPMENT 2 - 3 YEARS

The creation of a base tyre with a perfect interaction between advanced design activities and unique craftsmanship capabilities. Development through several tests: handling in both dry and wet conditions, aquaplaning behaviour, winter performance, rolling resistance, integrity and high speed.

TYRE INDUSTRIALISATION 2 - 6 MONTHS

To ensure the high test standard of the product's quality, dedicated technologies, processes and materials are at the forefront of high performance tyre manufacturing.

MARKING

ORIGINAL EQUIPMENT MARKING

Original Equipment marked tyres, initially developed in synergy with Porsche in the 1980s, are now requested by all top car manufacturers to ensure the perfect tyre for every customer

ALFA ROMEO

ARR

ALPINA

ALP

ASTON MARTIN

A6A

A7A

AM4

AM8

AM9

AMP

AMS

AMV

A8A

AUDI

AO1

AOE

RO1

RO2

BENTLEY

BMW

DALLARA

ME2

FERRARI

F01

F02

F03

HYUNDAI

GOE

JAGUAR

JRS

LAMBORGHINI

LAND ROVER

LR1

LR2

LR3

LR4

LR5

LOTUS

MASERATI

MGT

MCLAREN

MC1

MC2

MC-C

MERCEDES

MO1

MOE

MO-S

MO-V

MINI

NIO

PAGANI

PORSCHE

NA0

NA1

NF0

TESLA

VOLVO

VOL