Pirelli has come out swinging in 2012, partnering with some of the world’s best auto manufacturers to fit its stable of ultra-high-performance (UHP) products on the most popular coupes, sedans and sports cars.  Pirelli’s UHP range of tires – P Zero™, Cinturato™ P7™ and Winter Sottozero™ are now available as original equipment on a perennial Car and Driver 10 Best™ favorite – the new BMW 3-Series along with its 1-Series stable mate. BMW has chosen the Cinturato™ P7™ and Cinturato™ P7™ All Season for its 1 Series and 3 Series models. Audi’s excellent A4 and A6 All Road models are now fitted with P Zero™, and the Winter Sottozero™ Serie II winter tire has been approved for use on the A6 All Road as well as Mercedes Benz C Class models.

Pirelli’s heritage of performance means its customers can rest assured their vehicles are riding on the worlds best, and consumers can be confident that they are achieving optimal performance from their vehicles.

Each Pirelli tire built delivers the highest levels of safety, road dynamics, performance and the all important “road feel” that connects the driver to the road, affording him/her with the best understanding of the vehicle’s performance.  In most basic terms, Pirelli produces premium tire fitments homologated by OEMs to offer drivers the hallmarks of what a premium Pirelli does best: deliver reference level performance in a tire that will be safer than those it replaces, handles better than the competition and will exceed every expectation the consumer has for that vehicle and that tire.