Pirelli consolidates its leadership in premium segment and reinforces its track to road philosophy

Pirelli introduced its new Formula 1-derived street tire – the P Zero Silver – during a press conference at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada this afternoon.

The return of Pirelli to Formula One, for which the Italian group is exclusive supplier for the 3-year period 2011-2013, has again placed the company at the center of attention for sports lovers and driving enthusiasts around the world. Pirelli has brought its experience as the reference tire for the UHP market together with its state-of-the-art F1 motorsports technology to deliver a multi-compound UHP replacement tire with increased longevity for the performance-minded enthusiast seeking UHP capabilities with matchless durability for their own sports sedans and coupes.

P Zero Silver is an ultra-high-performance replacement tire with solid roots in Pirelli’s successful Formula 1 program that will allow the company to exploit its new consumer segments while leveraging F1 technology, materials and processes.  The Silver is manufactured utilizing Pirelli’s patented MIRS (Modular Integrated Robotized Technology) process, helping Pirelli deliver high performance, high quality and high flexibility to its customers.  MIRS allows Pirelli to produce any of its range of tires (traditional and MIRS processes) quickly and with smaller-batch possibilities.

P Zero Silver is the first limited edition tire specifically developed for premium sport sedan and coupe drivers requiring an extended durability UHP tire, and offers the typical characteristics of Pirelli’s P Zero Collection: it is a sporty enthusiast tire that offers great road feel and superior performance along with Pirelli safety features such as excellent wet braking and anti-aquaplaning performance.

In addition, all the compounds of P Zero Silver are Aromatic Oil Free, respecting the most restrictive regulations in terms of protection of the environment. In fact, the extended performance durability of P Zero Silver helps reduce the impact of material disposal – helping make our planet a bit greener in the process.

Sales of the P Zero Silver will start in Q1 2012, with full range available in 8 sizes for 19” and 20” rim diameters.  Prices will be announced by January.

P Zero Silver, from the track to the road

P Zero Silver is the first road tire derived directly from Formula One tires, sharing not only the name and aesthetic references, but above all the planning models, material technology and production processes. Pirelli’s use of the modeling and relative data gathered Gran Prix after Gran Prix allowed for a faster development of the new tire and reduced the time required to develop a tire from the ground up from the standard two years to only a few months.

The P Zero Silver shares its modeling process with Pirelli’s Formula 1 P Zero line.  The phase in which the tire is imagined and developed with the aid of sophisticated mathematical models, the technology of development and production of compounds, and the construction process are shared with the most elite racing tire program in the world. In fact, the new tire will be produced at the Settimo Torinese industrial and technology hub, the Pirelli group’s most advanced research and manufacturing plant in the world, where all the compounds for Formula One are currently produced, then assembled at the company’s Motorsports hub in Izmit, Turkey.

Pirelli’s premium strategy

The traditional positioning of Pirelli in the highest market segment makes the Italian group one of the global leaders in the high performance tire sector and number one in the prestige segment -  destined for marques such as Aston Martin, Bentley, Ferrari, Lamborghini, Lotus, Maserati, McLaren and Porsche.

The premium strategy adopted by Pirelli in the NAFTA area relies on the MIRS plant in Rome, Georgia, and on the new industrial hub in Guanajuato, Mexico, destined to satisfy all the North American markets with a production capacity of 5 million pieces per year by 2015.

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycles and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets.  For more information please visit www.us.pirelli.com.